LNC 13 | Multi-Level Marketing

 

Some people distance themselves from multi-level marketing, but most of them don’t because they are now aware of the right strategies to implement for this venture. For Simon Brookes, all it takes is simple millionaire training and the right mindset. Joining John Solleder, Simon discusses the secrets in delving into MLM, as well as the most effective ways to invite other people to join you. Together, they emphasize why you should give time, energy, and resources in this kind of network marketing, striking directly on the people’s desire for immediate and tangible results. Simon also shares his parenting skills and fatherhood story that led to him raising another entrepreneur in one of his sons, Frazer Brookes.

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Simon Brookes, Legacy Builder For This And Future Generations

It is my distinct pleasure to introduce a long-term friend, almost a lifelong friend. We’ve known each other for so long since both of our hairs were dark instead of a gray like they are now, somebody who I’ve always looked up to tremendous respect for what this man has done in our industry. He’s been a leader for years that he’s been in the network marketing industry. Simon Brookes, welcome to the Leaving Nothing to Chance podcast.

How are we doing? Long time no speak.

I am doing terrific and I know you are. Why don’t we start at the top? Share a little bit about your career in the industry.

My background is I used to work in a shop. The shop was my shop. I used to work in my mom and dad’s shop, which was supermarkets. I suppose you’d call them 7-Elevens. I was working with my mom and dad in their 7-Eleven. I got fed up with all my friends, all my folks saying, “I would be working for Brookes one day.” I didn’t want that. That did not sit well with me. I then said to my dad, “I need to go to your bank manager to borrow some money. I want to buy my shop.” He said, “Let’s set up a meeting so you can go.”

I sat there with this bank manager and he turned around said to me, “Simon, what’s your goal?” I said, “My goal is to make £1 million.” He said, “No, it’s not.” I said, “You didn’t hear what I said. My goal is to make a £1 million.” He said, “No, it’s not.” I said, “Why isn’t it?” He said, “When you make £1 million, you’re going to want to make £2 million. When you make £2 million, you’re going to want to make £4 million.” I said, “Really?” He said, “Yeah.”

He said, “I will lend you this small amount of money that you want to get the shop that you want.” I thought to myself, “If I built this shop, I could buy another one and then buy another one.” I didn’t realize that it was a little bit like multilevel but in the supermarket business. There was this guy that used to sell this kind of coffee and take all the sugar from our market store in Petticoat Lane in London. His name was Jack Cohen. He owned Tesco. Tesco is the biggest supermarket in the United Kingdom, I suppose a little bit like Walmart in America. That’s what I did.

Champions are cut from a different path, and you got to understand which cloth they come from. Click To Tweet

We had a business in Cambridgeshire, which is one of the UK places. I went on a holiday and met the woman of my dreams, Julie. We came back to the UK and I moved up to the Northwest and I bought a five-bedroom detached house. I rented out the five bedrooms to five strangers. Let me put a prefix on this. They weren’t like Social Security. They were doctors, dentists and people like this. They were professional people. The first tenant that we rented to is my son’s godfather, who is a dentist. He’s our closest friend.

We had this house that we rented out five bedrooms. We shared the kitchen and we shared the bathroom with five strangers. He had a newspaper in the kitchen and I’m flicking through this newspaper that says, “Business-to-business. I drive an Aston Martin. I made millions, MLM. I make fortunes, MLM.” I thought, “What’s MLM? I’ve never heard of an MLM.” This is going back years ago. I go to the phone, I dialed three people first off on a Sunday and they had the answer for me. What do we do when we ask friends? We hang up.

The fourth person was there, he picked up the phone and said, “Hello, my name is blah-blah. What can I do?” I responded to him, I said, “Can you tell me what is MLM?” He said, “Multi-Level Marketing.” I thought it was Make Love Monthly or Make Lots of Money or whatever. I didn’t understand the concept was of network marketing. I said, “What’s multilevel marketing?” He said, “That’s where you can build a team of people selling a product range and you derive a benefit from what they do.” I said, “What’s the product?” He said, “Alternative designer fragrances.” I said, “What?” He said, “Coffee perfume.” I said, “Okay. Thanks but no thanks.”

He said, “Simon, it is the idea of selling perfume that doesn’t excite you or the idea of making an extra £20,000 a year?” Years ago, £20,000 was better than a bit of loose change. He said, “If I could show you a way of making that £20,000 without selling perfume, you’d be interested wouldn’t you?” “You’d be interested, wouldn’t you?” I said, “Yeah. Is it great?” “It’s going to cost you £25 to get started. Are you one of these people that pay via credit card?” I said, “Yeah.” He’s not going in to guarantee. He said, “Great, I can take that. What’s your card number?” I trotted off to my bedroom, got my credit card, came back and I gave him my card number. I never met the person, I never went to a meeting, nothing.

Two days later, this perfume box comes through and I’m looking through it, smelling it and 1that’s my first experience. My best friend, who’s a godfather to Frazer, his wife bought three bottles of perfume. I thought, “This is good. This works.” I went down the road. I said to the guy, “I don’t know many people.” He said, “How did you know me?” I said, “I responded to you after.” He said, “Great. You can advertise?” I said, “Really?” He said, “Yeah.” I said, “Fantastic.” I placed an advertisement straight away without knowing anything about the industry, the business, the profession, nothing. That’s where I got started and it grew.

Self-development is something. You and I made many trips together in the early 1990s when we were working together and I was living over in the United Kingdom. Every time I got in your car, you’re always listening to a variety of different great self-development people. The book that I authored with my colleague, Foster Owusu, you had a chance to review a little bit of it, Leave Nothing to Chance. There are fifteen principles in there. Is there one that, when Simon Brookes looks at it, gets you? Is there one that you want to talk about that you said, “You got that one.”

I’m going to go a little bit differently. You might not like this. I’m not a bookworm. I do not read. I can read but I don’t read. My son always tells me, “Dad, you need to read these books.” He did an interview with Robert and it’s fantastic. All of these books are great. I’ve never had time to read books. I know that might be short-sighted but I do listen to masses of motivational audiotapes. When I used to recruit people, prospect people and they came to me and they’re in a certain company that used to do a take of the month, I used to say, “You can join my business on one condition. You should give me your selection of audiotapes.”

LNC 13 | Multi-Level Marketing

Multi-Level Marketing: Underline your people’s goals, tricks, and the tips they would most probably follow.

 

I always used to play audiotapes when I used to go up and down in the United Kingdom in my car. I’ve got these audiotapes from this guy that you know very well, Larry Thompson, The Millionaire Training tapes. I have nothing to do with the company that Larry’s involved with or was involved with. They’re like my Bible. We played those time after time, every time going up and down the country for hundreds and hundreds of months. I don’t read but I listen. People say, “Do you hear what I’m saying?” I said, “I can hear what you’re saying but it’s my choice if I want to listen. I can hear what you’re saying but I don’t know if I want to listen to what you’re saying.” A lot of people are a load of crap.

What’s different from when we were first in the industry way back is, we’ve got the availability between podcasts, audiobooks and all this stuff. Back then we had cassette tapes, which you and I remember. We’d have to tell Frazer or my kids what a cassette might be because they’re like, “What’s a cassette, dad?” In addition to The Millionaire Training, is there a couple of others you want to reference that helped influence you and teach you?

There are hundreds of cassettes that I used to listen to with this company. I can remember certain speakers. I can remember a guy. He was such a motivational speaker. You more or less had tears in your eyes when you listen to what he says and how he said it. It wasn’t so much what they said. It was how they said it. The speakers with that company were amazing. When I get together with prospects, I always play the game where I turn around and say to them, “Let’s assume there’s £1 million on the coffee table. You have to spend that £1 million in 60 seconds but without buying anything that’s an investment. You cannot buy anything that can appreciate in value i.e., a house. What are you going to spend with £1 million? If you can tell me what you’re going to spend it on, you can have the £1 million.” “I’ll buy a house.” I said, “No. You can’t do it. It’s an investment.” “I’ll buy this one.” “No. You can’t do it. That’s an investment.” The majority of people cannot answer the question in 60 seconds.

Play the game with your contacts. You’d be staggered on how many people because they don’t realize that cars, boats and planes, you’ll lose money. You might get something like, “I’ll buy a red Tesla Roadster. A Ferrari with cream leather.” They’re never specific. They might say, “I will buy a fast car.” That doesn’t cut. That’s not how you set goals. That’s not how you set targets. I’m strong in handling objections with my team. I’ve been in this career, this profession for years. I reckon I’ve answered any objection that you could throw at me. An objection isn’t an objection. It’s a question in disguise. It’s something they’re not too sure about.

I said, “Give me your best, hardest objection.” “I don’t have time.” “How would you answer I haven’t got the time?” I said, “No. Never, ever answer an objection. You answer an objection with a question. Answer a question with a question. Never answer it.” Someone said, “I don’t have time.” “How much time have you got?” Let them answer the question. “I’ve only got blah-blah.” I said, “Okay. Let me ask you a question. Do you have 60 seconds a day?” “Yeah.” “Put it in bite-sized chunks. You’ve got a minute a day, which is going to be seven minutes a week, which is going to be half an hour a month. If I could share with you a way where you can make an extra £100 to £500 a month with that time, you’d be interested wouldn’t you?” “Yeah.” “Let’s get you started.”

Someone might turn around and say, “I haven’t got any money. I can’t get started.” “How much money have you got?” “I got none.” “You must have some. Let’s say that you said to me that you got two children. Let’s say one of them has an accident. You can’t drive and you have to go somewhere. You’d have to get a taxi. Where would you get the money for the taxi? Everybody can get some money.” “I can get that.” “Let’s take the money that you think you could get or you could borrow. If I could show you a way that you could start this business with that small amount of money and you can make £500 to £1,500 a month, you’d be interested wouldn’t you?” “Yeah.” “Great. Let’s get going. Let’s get started.”

You always need to turn that objection into a reality where they could think to themselves, “I’m sold. I’m up for this. I’m in for this.” People are confused. They think that they got to find reasons for what keeps them going. They don’t understand. Champions are cut from a different cloth and you got to understand which cloth they’re cut from. You need to always make sure you’re given these champions that you’re speaking to a reason why they should join your business. This has got to be generic. We’re not going to mention a product. We’re not going to mention opportunity. We’re not going to mention a paper. We’re not going to mention any of that, so every single person that’s reading this can understand that they know, with their prospects, that they have something special, something awesome, something that these people need and want. They just don’t know yet.

People like a step-by-step process or an organized system. Click To Tweet

At the end of the day, what you need to do is you need to make sure your underlying what the people that you’re speaking to, what their goals are, what their trips are, what their tics are. That’s the way that you can get into the underlying. If someone says to you, “I haven’t got enough money. I’ve got no money to make this bargain.” How does that make you feel? If somebody hasn’t got enough money for the enrollment fee of any company, isn’t that sad? When someone says they got to save up that money, that is sad. My leaders and I talk about this daily, “I spoke to these four people. They haven’t got the money.” That’s why they need this opportunity. If they can’t afford to enroll, they need to start now. It’s crazy but the people will pay.

There’s so much brilliance to what you said there. Let me ask you two questions about what you said. You’re in England. I’m in the United States. Other people reading are around the world. We’ve all been affected, for better or worse, with this COVID thing. When I look at my business, I keep seeing about two different groups of people that maybe for the first time are looking at MLM as either a career or a plan B that otherwise, without COVID, may never have looked at our industry. Let me give you the two groups. I’d love your reaction to this.

The first group are people in our age group, they’re 50, 55 and up. Perhaps they owned a business that is changed, maybe it’s closed, maybe it’s going to be different after this is all said and done or they worked in somebody else’s business, maybe in a senior-level position. They had a good career going. They had plenty of money. Everything looked good. They’re looking towards retirement, etc. but they have a number of years still to work. All of a sudden, COVID. Those businesses are going to change be it because of technology or because of the nature of the business. It’s going to change at the least, if it even exists at all. That group of people is looking at our industry perhaps for the first time.

The other group of people is what I call the 25s. They could be 28. They could be 22. They got all of these skills. They can all work these cell phone things. They could launch a space shuttle with it but they’re living on their parents’ couch or spare bedroom and they’re saying, “What the heck am I going to do?” In some cases, they may even have a university education and they were getting started in everything. Two people walk into your office, a 60-year-old guy and a 25-year-old guy and they say, “Simon, why should I spend time, money, energy doing network marketing as opposed to any other option perhaps that I consider? Why your industry instead of anything else out there?”

I always say to people, “What we do is network marketing, it’s where we can build that organization of people.” Someone says to me, “That’s like pyramid selling, isn’t it?” “Is that what you think?” “Yeah. It’s pyramid selling. That’s illegal. That’s no interest to me.” “Can I ask you a question? Do you have a job?” “Yeah.” “Do you have a boss?” “Yeah.” “Does he have a boss?” “You’re doing the same as what I’m doing?” “What do you mean?” “You’re doing pyramid selling because your boss makes money from the efforts that you do. What you’re saying is you don’t approve of it.”

Someone said to me, “Simon, has your business been affected by COVID?” I said, “Yeah, it has.” He said, “What a shame,” I said, “It’s gone up by about 90%.” They said, “What do you mean?” I said, “This is the only time we can now prospect people and they’re always available and they’re always in.” We live on Zoom presentations, on Zoom training. Everyone is in. Everyone is available. A 25-year-old, you could turn around and say, “What’s your game plan? What is your plan B? What are you looking for?” “I’m looking to go to university. I’m looking at studying to do this.” “What do you hope to get out of it?” “I want to do this. I want to make this.” “In our business, we’ve got a GP that has given up being a GP to do our business. That’s a hell of a give-up. That’s because he knows that in this business, there’s more of a profession of what he can make with this.”

People in a university think they’re going to be a GP. They have a maximum amount of money that they can make. With a network marketing company, it’s unlimited and that’s what people don’t understand. They don’t realize that we have an unlimited resource. For the 25-year-old, that, to me is simple. I always turn around say, “That’s funny because all of our top earners are Millennials, people like you that get involved that have got the aggression, the vigor, the excitement and you understand about the mobile phones. You understand technology. You will crush this.”

LNC 13 | Multi-Level Marketing

Multi-Level Marketing: Network marketing is the best opportunity to involve your children because of the positive mental attitude it exudes.

 

If I speak to somebody that’s in their late 50s or 60s, I say, “The benefit with you is you’ve got the skills that you can speak to me.” You might not be into technology, a little bit like me. I’m a little bit like a Luddite. I’ve got a son. He’s massively into technology but he doesn’t live with me. He lives thousands of miles away. I’ve got to get on with it. What I tend to do is I look for people that have the skills and I can ask for their experience. Everywhere, you can get the experience if you ask. That three-letter word is the most powerful word you’ll ever use, ask. You can get into whatever you want however you want.

No matter what age group you’re speaking to a prospect, every single one of those age groups can want to look at getting involved in our program. The question is, are the questions that you’re going to ask them, how you interview, how you speak to them, how you mentor them? Whenever I sponsor people, I say, “Mary, I’m going to leave you on this final statement. You will quit me well before I will ever quit you.” She goes, “What do you mean?” “This is my career. This is my income. This is my lifestyle. You are looking at this business for the first time. I don’t know if you got the same work ethic as I’ve got, the same ability that I’ve got or whatever that I’ve got. You will quit me before I will quit you. Trust me now, I would never quit you. This is my career.”

I know that I’ve spoken to thousands and thousands of people and I don’t give up on people. That’s not my mantra. That’s not why I do but I will tell you this one little secret. Imagine if you had 1,000 people in your team. Is it easier for you to phone 1,000 people or for 1,000 people to make one phone call? It’s easier for one person to make one phone call. Exactly. That’s the issue that I have. I’m going to have to rely on you to pester the stuffing out of me.

I don’t care if you phone me 3, 4, 5, 6, 7 times a day, “You’re going to get fed up with me.” No, let me tell you what I am going to get fed up with you and I am going to get fed up with you is when you never phone me because that means you don’t see it as I do. I see this big time all the time. This is my career. I’m in this all day every day. You need to hassle the stuffing out of me, not me stuffing it out of you. That’s the way it goes, “You don’t mind?” No, I don’t mind. I always class it as a test.

Here’s the second part of that question, Simon. The new guy, gal or couple walk into your office and they sign up in your business. How do you get them off to a flying start? Whether it’s the first day, week, month or whatever time frame that you want to quantify it at, what do you do with them to get them off so they see what you see? They saw enough to sign up but now they got to see ink strike paper. They’ve got to see money going to their bank account. What do you do with them?

That’s a little bit different with us because of our product. We get them to onboard with our products as fast as we can and we get people making hundreds and thousands a week with our product. I can’t mention what we do because that’s not going to be fair. This is going to be generic. We go through the fundamentals of us getting started with the system and it’s where people got to go step-by-step. What people need to understand is people like a step-by-step process. They like a system. Everybody likes systems. With our company, we do Zoom presentations every single day.

People say, “Simon, you don’t need to use Zoom presentations. You know everything, don’t you?” I said, “Yeah but let me tell you now, let’s say I’m going to go down the road and I’m going to spend three hours with a prospect going through all the nuts and bolts about the opportunity. What do you think they are going to say?” They’re going to turn around and say, “It’s alright for you, Simon. You know everything. That’s not for me.” I never ever do that. What I teach people is that you need to be a professional inviter. What do you mean? You need to be able to invite people to our Zoom presentations.

It's easy enough to make money, but it's hard enough to save it. Click To Tweet

“Why did you do that, Simon, when you know them?” I said, “It’s because by inviting Mary and John onto the Zoom presentation,” they’re going to be thinking, “A-ha. You’ve got a system.” “A-ha. I can do that.” “A-ha. I don’t need to know the ins and outs and all the nuts and bolts.” You need to give people the a-ha moment. When people say, “I can do this.” That’s how we get people doing business. It’s simple. I love simplicity. Complicated doesn’t work. I don’t read books. Don’t do any of that stuff like, “I like keeping it simple.”

Brilliant. You’ve started so many people and have had many success stories for many years. It’s a great way to do it. The simpler, the better. Let me ask along those lines. One of the people who you started in this industry that you now realize that you started didn’t realize how young you started them but I interviewed him. It’s your son, Frazer. Everywhere I look, I see Frazer Brookes. My own distributors are like, “I can’t believe you interviewed Frazer Brookes.” You would think that I interviewed Bill Gates. It was unbelievable, their response on this. I’ve known Frazer since he’s a baby.

He used to be bouncing on your knee and you’re not a pervert.

No, not at all. It’s funny so let me share it. Here’s what is funny because I do have a question on this. Interviewing Frazer, do you remember Clarice that was with us and that company years ago that lives in Florida? She was a TV broadcaster. Her little girl Clarissa is in my latest book. When she was eleven, I had lunch with her and her mom and she told me then and she was a nice little kid, “Mr. Solleder, when I grow up, I want to be a network marketer like you.” I’m like, “You’re an eleven-year-old kid. Sure. Good luck. No problem.” She’s like Frazer hitting it out of the park with what she’s doing. I’m proud but it makes me feel old when I’m interviewing the kids of my friends in the industry. Anyway, I digress so let’s talk about Frazer. You’ve raised somebody who’s doing well.

I know your other son is doing well working with him but let’s talk about that. Fortunately, the people reading this are all different ages. Some are grandparents like you are now. Some are 25. I interviewed a 25-year-old and another 25-year-old out of Mexico City. They’re at that stage where they’re starting families. The question to you is you’ve raised this super entrepreneur. Are there any hints for parents reading that say, “I want my kids to get into self-development early on. I want them to learn some of the things that he picked up on.” Maybe you didn’t even realize you were teaching them. For example, having listened in the car to all the great speakers that you were listening to, is one example. Coming to our meetings in the early days, taking it all in like the things that were said, maybe he doesn’t remember what but he remembers how or whatever. What are the keys to that parenting thing?

It’s funny because I know that whenever we went anywhere in the car we always played the cassettes in the car. I can remember vividly that it was Frazer and his brother Corbin sat in the back seat going like, “Mom, Dad, can you turn this off?” They were fed up with it. The funny thing, one of Frazer’s opening gambits he does when he does these presentations and everything else. He gets flown all over the world to do his talks. He always starts with he was in the womb in the room. Do you remember the perfume company that I started, the first one?

We went to his first convention on January 20th, 1988. Frazer was born in March 1988. Julie was seven months pregnant when we went to the convention. We went into the convention and the people at the door said, “Are you going to be okay?” Because at the end of the event, there’s going to be a big can that explodes because he’s out here, massive. She’s like, “Yeah. There are no problems.” We go to the convention and we’re seeing all these people strutting across the stage who couldn’t chew gum and walk at the same time making obscene amounts of money. I nudged my wife in the ribs and said, “If they can do it so can I.” That was our beginning.

LNC 13 | Multi-Level Marketing

Multi-Level Marketing: Thanks to remote work, today is the easiest way to prospect people online.

 

What I would say to anybody that’s got children is, network marketing is the best opportunity that you can involve your children in because of all the positive mental attitude, the PMA that they can get, the benefits and everything else. No matter which company they’re part of or they get involved with, every company has good products, good systems and good leadership. The role models will teach your children all the benefits of life. How to get on, where to get on how to get off and where to get off, it’s a done deal. It’s so beneficial but a lot of people say to me, “Network marketing is a pyramid setting.” I always turn around and say, “Do you know what the biggest pyramid in the whole world has ever been?” I can ask you, John, what the biggest pyramid is?

I would say, living in America, the United States government, our taxation system personally but there’s probably a bigger one.

Adam and Eve. That is the biggest pyramid in the world and in life. You aren’t going to get any bigger. I’ll tell you what, everything comes from it. Going back over 2,000 years ago, there was a guy that used to advertise for network marketing. It used to say, “Carpenter from Nazareth. Seek to join us.” As old as he wanted, he wanted to build an organization of people and that’s what he did. There’s a win. If you’ve got children, looking at this profession and this industry it is going to be the best bastion that they’ve ever become part of because I’ll tell you now that it’s a win-win all day.

It’s amazing what he’s doing and what Corbin is doing to take your legacy because it is your legacy. When I spoke with him, I could hear you in him. He may not realize that I’m hearing you. I told him that at one point, I said, “I hear your dad,” because I know the way you think, knowing you for all these years. It’s a great legacy. I know you’re a big golf fan. I know you live on the golf course. It’s almost like ESPN or it might be HBO. It’s one of them. I barely ever watch TV anymore.

They did an interview with Tiger Woods’ dad and he was named Earl about Tiger and this whole show about him. It’s almost the same thing. How did you take this little kid and became what he became? Good, bad or indifferent, he’s had some bad luck unfortunately but at the end of the day, how did you do that? It’s so important that legacy because as I look at it, as I get on to yours, it’s like the legacy that we were part of to take our industry from where it was when we started to where it’s been along with a lot of our colleagues around the world.

It’s important that the next generation knows some of those lessons. You’ve done a great job that way in addition to having a great career. As we start to wrap up here, you’ve been doing this a long time, you’ve been incredibly successful, you influenced and blessed a lot of people with your knowledge and your skills for three-plus decades now. What are your last words of advice to our readers?

Number one, before I get into that, I will tell everybody, there’s one thing I learned from you that you didn’t even know that I learned. We were in the Kensington Hilton in London. We had a meeting and Tom Thomas was there and a load of other people. You were paying for your hotel room and you had to pay for your extras. You won’t remember this. This was years and years ago and your extra was a phone bill for £0.42. In American money, that would be about $0.60.

You have to think outside the box no matter what, how, and why you work. Click To Tweet

You turned around and said to the receptionist this one question, “Do you mind if I get a receipt for that?” I had one of my team with me. I looked at him in the eyes going, “What?” I thought to myself, “That’s a smart way,” and you said this to me, “It’s easy enough to make money but it’s hard enough to save money.” I thought to myself, “Wow.” That stuck with me all those years. I’m thinking, “£0.42?” Don’t ever throw money away. I always say to people, “You have to think outside the box, no matter what you do, where you do, how you do, why you do and everything else.”

This always reminds me of a story of an 80-year-old barber. This guy is 80 years old and he cuts men’s hair. His son, who is 50 years old, also cuts hair. His son, who’s twenty years old, cuts hair. Their next door neighbor had a new business opened. It was a new barber’s and they had a great big sign in the shop window that says, “$5 haircuts.” The grandfather and the father were in tears, “Our business is going to be ruined. We’ve got no queues outside. They’ve got to queues for miles and miles. What are we going to do?”

The grandson comes in and says, “Pops, don’t worry. Let me think about it overnight and I’ll have a plan. I will think outside the box.” They said, “Are you sure?” He said, “Yes. Trust me. I will think of it overnight. Come in the morning everything will be remedied.” They go home, they come back the next day and they have a massive queue outside their barbers and there’s nobody next door. They said, “What’s going on?” The grandson says, “You’ve not seen our poster on our window.” They both look at each other, the grandfather and the father. They said, “What does the poster say? Let’s go and have a look.” They go outside of this great big poster that fills the whole window that says, “We fix $5 haircuts.”

You have to think outside the box. Don’t be going down the road thinking that you know what’s best. Think outside that box. Every story has another story and it’s like, “I love challenges. I love handling prospects’ objections because they’re never objections.” It’s nice when you can turn around and give somebody that bit of freedom, comfort and knowledge that they think, “You’ve got my back.” That’s the way I always work. That’s what I always do.

Going back to Frazer, his mother, myself, we are stunned by his success in what he does, how he does and everything else. He’s at another level. He’s good friends with Eric Worre and Eric always has him as his keynote speaker on his Go Pro events. He was on stage with Sylvester Stallone. He’s the guy. People used to turn to me and say, “You’re Simon Brookes’ son.” Now people say, “Frazer Brookes is your son.” It’s totally switched around and I tend to use that as a little bit of my arson. It’s like, “Do you know Frazer Brookes?” I’m like, “He’s my son.” We’re so proud of him. He’s smashing out and about.

He’s still a humble, sweet and nice kid he always has been and that’s a testament to you Julie and how you’ve raised him. None of this has gone to his head. He’s incredibly successful. He’s going to be more successful. Who knows what he’s going to do. From a distance, I like watching what he’s doing with his life and with his career because it’s amazing to watch. A lot of that goes back to his parenting and the fact that you guys raised him to be humble and appreciative while he’s so successful. Once again, my compliments to you and your lovely wife, Julie on that certainly. Simon, this has been a privilege. It’s great to catch up. I’ll wrap up this particular segment of Leaving Nothing to Chance. You can get to Leaving Nothing to Chance. All of these interviews are archived after they air on Spotify and iTunes, so you’ll eventually find them on LeavingNothingToChance.com. That’s our website.

There’s development there. You’ll see things changing as you look there. A lot of what we talked about is based on the book, Leave Nothing to Chance, which is available on Amazon as well as our prior book, Moving Up 2020. They’re both Amazon bestsellers so you can get that information there. This is John Solleder saying thank you much, Simon Brookes. Thank you so much to the audience and we’ll talk soon. Bye for now. 

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About Simon Brookes

LNC 13 | Multi-Level MarketingSimon Brookes left school at 16 to work at his dad’s grocery store. He soon met his wife and moved to the north of England and then came across a newspaper ad for MLM.

Simon joined, got started, and as he says in his own words, “he kept going because he didn’t know how to quit.”

Simon eventually went to earn over $12.5 million USD with a team of over 156,000 distributors and retired from MLM.

However, he soon realized that no successful person really retires and just sits at home and does nothing, so Simon got back into MLM. In less than 4 years, he’s built a team of over 80,000 distributors and one of his proud achievements is that he’s helped his son create a 6-figure income in MLM as well.