LNC Michelle Barnes | Social Media


How can you raise the bar in your business? What tool should you use to help grow your business? In this episode, Michelle Barnes, one of the top network marketing professionals in the industry, shares how you can grow your business by utilizing the ATM System. The ATM System stands for Add, Tag, and Message. Michelle made it possible to build a business in 30 countries. Tune in to this episode for a more in-depth discussion on growing your business.

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“Leveraging Social Media With The ATM System” With Michelle Barnes

Michelle Barnes, how are you?

I’m doing amazing. Thank you so much for having me. I’m excited to be here.

Thank you for being here. I know you’ve got a crazy schedule. It took us a while to get together, but here we are finally.

Everything happens in the timing it should.

Michelle, let’s start at the top. How long have you been in the industry, and how were you first introduced way back?

I have been in the profession now for many years if you can believe that. I always joke around and say I started when I was ten. Go ahead, do the math. Now, whenever I say many years, I’m like, “I’m dating myself. I need to change my story because it makes me sound old.” I was between my first year and second year of law school when I was introduced to this business. I answered an ad in the paper. I was not introduced to this profession by a friend or a family member. I was not on someone’s names list. I answered an ad in the paper that said Sports Minded.

It said $3,000 to $6,000 a month. I was like, “I played sports. I have a mind. I’m qualified. If I can make $3,000 to $6,000 a month, that would be amazing.” At the time, I was $80,000 in debt. I was getting ready to go into my second year of law school. I realized I did not want to be an attorney. I answered an ad in the paper and went in for a business opportunity meeting, a private business reception.

I’m like you. I started when I was ten too. As a matter of fact, the day that this will go out, April 18th, will be 40 years exactly since I started in the business. I tell people I started in grade school. I was like you. I was in college. We’re two of those people that in our downlines, we want those young people to come in with all that inspiration, aspirations, and technological ability, which I don’t have any of.

We totally want those people.

Let’s talk about this because I know you got some young men in your life, and I know you’re a single mom. You’re raising two boys.

Life is a little crazy. They’re at two different schools right now. It’s a lot. If I could figure out how to clone myself, then we’d all be gazillionaires.

Let’s talk about that. A lot of women and even some men are single parents. They’re running their business, their life, and young people’s lives. Before they drive, they’re taking them here and there. When they start to drive, you start saying, “When are they coming back? Are they coming back?” and all that stuff. Let’s talk about that. How do you manage all of that and build this huge business at the same time?

I’m an older mom. When I first started in the profession, I didn’t have any kids. I was only 23. I had my kids a little bit later in life because I was doing the grind. I was working 24/7 in this business. Back then, we had to because we didn’t have the internet. We weren’t able to do the things that we’re able to do now. I was doing all the parties, meetings, home events, hotel events, and all those things. When I finally decided to have kids, I was in my later 30s. I will tell you that the key to my success has always been I’m psychotic about my schedule.

For me, I am a big believer in what Tony Robbins teaches as far as block and schedule and time chunking. That has always been the key to my success. If I don’t schedule, it doesn’t happen. I always schedule those income-producing activities. My priorities are my kids, my faith, and my family. I put all that in and my sanity. I’m working out and staying healthy. If you don’t have your health, you don’t have anything. I block those things out.

I also put in chunks of time where I am doing the thing. I brought my offline skills online because you’re still prospecting, inviting, and presenting. You’re still team building, following up, doing the training, and coaching and mentoring people in your team. You’ve got to be very intentional with your time. That’s always been the key to my success.

You’ve probably been an inspiration to lots of other single moms, too, in what you’ve done in the industry because I know a little bit about what you’ve done and how successful you’ve been and, at the same time, being able to raise two good kids that keep them on the right track at the same time and between phone calls and Zoom calls.

That’s what is such a blessing too. I was talking to a couple of moms that they want to be able to be with their kids. We’re bringing dads home now and stuff, and it’s awesome because who doesn’t at the end of the day? We work so hard for time freedom and money freedom, but 97% of America doesn’t have either. They don’t have time freedom or money freedom. That’s crazy to me.

You’re going to work hard no matter what you do, so why not work hard building something for yourself that’s going to create true passive residual income instead of trading time for dollars? A lot of my top leaders have said they were making good money doing other things in other jobs or businesses, but they were also trading time for dollars.

You will work hard no matter what you do, so why not work hard to build something for yourself that will create true passive residual income instead of trading time for dollars? Click To Tweet

If they didn’t work, they didn’t get paid. I always tell people, even when I came to my previous company where we build 100% online, I always say, “I was an overnight success. It just took twenty years.” To be able to do what we’re able to do in this day and age and to be able to build a business from the palm of your hand in all over the globe is such a blessing.

I can’t tell you how many messages I return sitting in a parking lot at the school, waiting for my kids to come out. We’re able to do so much more now than we ever were before. I buy into the philosophy of both. You don’t have to choose. It doesn’t have to be either/or, “I’m a good mom or I am a 6 to 7-figure earner.” Why can’t you have both? I do believe that with this business, you can.

You’re proof of it, proof positive. Let’s talk about that a little more. Let me give you a hypothetical. Let’s go back pre-COVID. Let’s go back to the good old days like 2019. I know you live in Colorado now, and you have a neighbor down the street. The neighbor is a mom who’s about 60 and a daughter who’s about 25. The daughter went to school, got good grades, did everything right, and started her business career. Mom was getting to the other side of things where, “I want to play with the grandkids and learn how to play golf,” or whatever it is that they want to do when they’re not working.

All of a sudden, February 2020 rolled along and we know the rest. That mom and daughter are home now. They say, “We’re home today, and we noticed Michelle’s cars in the driveway. We know she does one of those multi-level things. She lives in a great house. She’s got a nice car. Her kids are wearing good clothes. She’s doing something right.

We never wanted to look at this before because we looked down on it because either we had an education or we thought we were Corporate America type of people, etc. Circumstances have changed. Let’s go down and knock on Michelle’s door.” Michelle, what can you tell us about this industry and why it’s working for you and others? More importantly, why should I at 25 or 60 take a look at it?

John, things have changed so much in our space. Since 2020, I had already been building 100% online for about five years when 2020 hit. I’ve gotten to experience all of it. If there is any way that there has ever been to build a network marketing business, I’ve done it. I’ve done the opportunity meetings 7 to 9 times a week with three-hour training on Wednesday nights and Saturdays. I did the parties, did the meetings, did the expos, poured samples, gave samples, and sent samples. I sat in coffee shops from morning until night meeting with people’s people. I traveled all over the country and all over the world, teaching and training people closing out their months and all these things.

Now, whether you’re 25 or 65, what I love is being able to sit down with somebody and say, “Let’s figure out what your health, fitness, weight loss, and beauty goals are. Once I know that, I can steer you in the right direction. Let’s get you on the right path.” If you have systems in place, the systems are everything. I realized very quickly that I’m not duplicable. I’ve been doing this for many years, day in and day out. Even in my first year in the business, I was super scrappy. I was willing to be the first one in the office, the last one to leave. I was willing to work 80-plus hours a week. People aren’t willing to do that anymore.

How can we help people see success in this business? Whether they want to make a little or a lot, we’ve got to give them the right track to run on. The 25-year-olds, I’m going to have them both launch their business in the exact same way. However, it’s going to be geared a little bit differently. The 25-year-old might have a lot more experience on social media. The key in this day and age is to have everything so systematized that no matter whether somebody doesn’t even have a Facebook account or any social media platforms, they can get on and learn it because it’s not going away. I have a lot of old-school people that are like, “Yes, but this is how we used to do it back in the day.”

The only thing that remains the same is change. I can say one thing that has kept me so relevant over the years with building the business in so many different ways, is because I’ve always been very open to, “Okay, what’s next? How can we optimize what we’re doing here?” Our team created a system called ATM. It’s literally your ATM machine. It stands for Add, Tag, Message. We’re able to build a business in 30 countries from the palm of our hand by adding people to groups, tagging them on videos, and putting them in three-way chats. Our three-way chats are like modern-day three-way calls.

I’m still doing all the same things that I used to do, but I’m not hiding in closets from my kids, holding the door shut on the other side doing three-way calls from morning until night. Now, there’s so much leverage with social media. Whether somebody’s 25 or 65, I’m going to put them on the same track, but I’m going to teach them. It may take me a little bit longer to teach someone who has no social media experience, but that’s okay because we all started off with no social media experience at one point.

I love what you said, Add, Tag, Message. Break that down for me.

We created the ATM system, and it stands for Add, Tag, Message. What we do is develop groups on Facebook. We have a product group and a business opportunity group. If somebody’s interested in the products or some of you are in the service industry, that’s fine too. You would add them to the group so that they could take a look at the products or the services. We would tag them on a quick video. You’re still prospecting. You’re still inviting. You’re inviting to a group, and then the presentation is a quick video. Could I maybe sit down and close 9 out of 10 people to do this business if I sat down with somebody and explained the business and how to get started? Sure.

Is that duplicable? Absolutely not. What I want is I want literally someone who’s brand spanking new. I want to take that 65-year-old or that 25-year-old. I want to help them launch their business now. We have a whole system in place called Beat the Box. My goal is to have them get their investment back before that box even hits their porch. We call it Launch Before it Lands, Beat the box.

If somebody is authentic, like if Sally, who’s 65, goes, “God, I need to lose 50 pounds,” I can have her do a launch post, or what we call a curiosity post to launch her business saying, “I did a thing, and I’m excited. I have 50 pounds to lose, but I’m also getting started with this online business at the same time. I can’t wait for you guys to follow me on my journey. If any of you are looking to lose weight too, let me know.”

It’s very authentic and real. She’s not saying like, “I’ve had all these results,” when she hasn’t. We are helping people get customers before the box even hits their porches. They add them to the group and tag them on a video. The video is the presentation piece. You don’t have to know how to do a presentation. The M in ATM, Add, Tag, Message, is putting them in a three-way chat, which is a modern-day three-way call. The beauty is we’re not trying to organize three people’s schedules, which in this day and age is near impossible. We still do the edification.

We still have the third-party validation. Someone will put their prospect in a chat with me, and they’ll introduce me to their prospect. They’ll say, “Michelle, I want you to meet John. John has some experience in the network marketing space. He’s actually done well. I want you to meet him. I’ve told him a little bit about your background that you’ve been in the profession for many years. I’m so excited for John to get his questions answered.” Now, my new person gets to listen and learn how I’m going to answer those questions, and they can even go back and re-listen to it.

The beauty of a three-way chat is that we can respond and listen to it at our convenience. You’re not trying to organize three people’s schedules. I, again, will time block. I will put aside an hour or two-hour chunk of time where I will literally jump into three-way chats, and I’m caught up. I’ve done probably 20 to 30 three-way chats in an hour where I’ve responded to 20 to 30 three-way chats. I couldn’t do 20 to 30 three-way calls in an hour back in the day. It’s figuring out the system, optimization, and leverage. That’s the key these days.

Let’s talk a little bit about self-development. I know you’re a student of self-development. How important has that been in your business building over the years?

I always say network marketing’s a personal growth company with a pay plan attached to it. The more you grow personally, the more money you’re going to make. I’m complete documentation of that. If I can do this business, so can you. When I started, I had no business being in business. I’d never even had a real job besides waiting tables and bartending. I dropped out of law school to do this. I had three pathetic jobs when I was introduced to this business, and I was still broke. What I did have going for me is I definitely had a desire for a better life. I was sick and tired of money always being an issue. I was super coachable. This is where the personal development piece comes in.

Network marketing is a personal growth company with a pay plan attached to it. The more you grow personally, the more money you will make. Click To Tweet

I was super coachable, and I was willing to work. I wasn’t one of those like, “Sign up today and become a millionaire tomorrow.” Give me a break. It’s a business. It’s going to take time, money, and energy to build. I fell in love with the personal development piece. That was probably such a blessing, John, because, for me, I can honestly tell you guys that in many years, even if I’ve ever been sick, pregnant, or even in the hospital having a baby, I have not missed one day of doing personal development. Even if it’s 10 pages of a good book, listening to 10 minutes of a podcast, 10 minutes of a YouTube video, or reading something, there has not been one day that I have not done personal development.

You don’t know what you don’t know. If you want the results that somebody has, do what they do and you’ll get what they’ve got. This is not rocket science. When I was 23 years old and broke, I looked at the top leaders, and I was like, “What are they doing that I’m not? Who do I need to become? What do I need to work on every single day? Who do I need to become in order to get those results?” I always tell people, “Act as if.” If you’re making $10,000 a month passive residual income right now, how would you walk? How would you talk? How would you act? How would you look? What would your posture be like? What would your confidence be like?

LNC Michelle Barnes | Social Media

Social Media: You don’t know what you don’t know. If you want the results somebody has, do what they do, and you’ll get what they’ve got.


You got to be that person now. That means we got to work on our personal skills, our communication skills, our leadership skills, and all the things. I’m a big energy person, John. I teach people energy is everything and everything is energy. What energy are you bringing to the space? You got to become somebody that people want to follow and work with. I was not always that person. I was a complete train wreck when I first started in the business because I had no clue what I was doing, but I was coachable. I’ve always been psychotic about personal development.

You mentioned that I did send you my books. I have to do an ad. My wife says I have to do an ad. I’m in trouble. There you are in the mail to you. It’s Moving Up: 2020. I wrote this book in 2019 thinking 2020 was going to be an awesome year for the whole world, and we know what happened. Anyway, there’s a lot of multi-level stuff in here, a lot of great stories, a lot of great people that have been in the industry and done different things and ideas.

This isn’t my rah-rah book. It’s about ideas, strategies, and taxes, the stuff Michelle does every day. Of course, Leave Nothing to Chance. Michelle, people wonder, “Why is your show called Leaving?” A bank actually owned Leave Nothing to Chance. I can title the book with it, but the show, I had to make leaving. Anyway, so that’s my advertisement, so I don’t get in trouble with my wife because she says, “You got to pay some bills off this shelves.” Let’s come back to my next question. Let’s talk about some of the best experiences you’ve had. You’ve traveled probably all over the world with incentive trips and building groups.

Share one of those experiences so that people who are reading go, “Not only do you make a lot of money, get to work from home, call your own shots, get to go to the gym when you want, and get to play golf when you want, but you also get trips.” Tell us about something that is so unique that you will hold the rest of your life as a unique experience that you would not have had if you had not gotten into this business.

There are so many. I’ll give you a couple. Here’s the thing. My mom was a single mom. She had me when she was eighteen. She was divorced by the time I was nine months old. We didn’t even have furniture when I was little. I definitely came from very humble beginnings. One thing that my mom had was a work ethic, and she still does to this day. She’s the hardest-working, non-working person I know in the world. That’s where I got my work ethic. I grew up in the hood. I grew up in Southwest Denver. It was a tough area. I didn’t grow up with anything. When I started in this business, it was this whole new world was opened up to me.

I didn’t even have a passport when I started in this profession. What I’ve been able to do because of this profession is go to some of my most favorite places I’ve been, one being South Africa to Cape Town. At my last company, I had a huge team there. It’s one of the most beautiful places in the world. I’ve been to Costa Rica, the Dominican, The Bahamas, and Mexico a gazillion times. There are so many amazing places. Let me tell you one experience that I was able to have because of this profession. Years ago, we started a philanthropic organization called Women United For Change. There were a lot of us women that were top money earners in different companies.

We loved hanging out together when we would speak at generic network marketing events. We were like, “Can you imagine if we could work together? We’d have so much fun.” We all knew we were never going to be able to work together because we’re all in the top ten money earners of our respective companies. We decided to start a philanthropic organization together called Women United For Change.

In January 2020, we went to Tanzania, Africa. For a couple of years leading up to that, right before the shutdown, we were able to go for thirteen days in Africa. I was able to go. We help people. We raised money. A $50 donation educates a woman for 18 months on how to start a micro business in her community. We paid for ourselves to go to Africa. We raised money to teach these women how to start micro-businesses in their communities.

We went to Africa, John, and for thirteen days, we traveled across the country. We would go into a village and work for a couple of days with the women and the kids, with the businesses that we helped them start, which was the most magical thing ever. We didn’t even speak the same language, but we spoke the same language. It was amazing. We would go on a safari and work in a village for another 2 or 3 days, and then we’d go on another safari, and then we’d go work in the villages for another 2 or 3 days. At the end of our trip, we went to Zanzibar.

These are experiences that I would’ve never had being this girl that was from Southwest Denver with a single mom. It goes to show, guys. People are like, “Money can’t buy happiness.” I’ll tell yo that it’s a good down payment. I’ve been broke and I’ve done well and doing well, and not worrying about finances. Life is easier. What it does give you is it gives you an option. Money gives you options, and it gives you time freedom. The fact that we’ve been able to raise over $2 million for our foundation and that we’ve been able to help women all over the globe start these businesses in their communities to change their lives and their family’s lives and the lives of their entire community, it’s cool.

LNC Michelle Barnes | Social Media

Social Media: Money gives you options, and it gives you time and freedom.


A lot of times, they think we get so caught up in the day-to-day grind. Even in network marketing if you’re brand new to network marketing or direct sales and you’re in grind mode. I was in grind mode for the first twenty years. I’m a workaholic, so I still probably work way too much, but by choice. Some of the most magical experiences I’ve ever had are because of this profession. I feel so blessed.

That’s an amazing thing, and you’ve done a great thing. Thank you for giving back so much to help other people and being a blessing to a lot of people. Let’s talk a little bit about building fast. Here we are, we’re in a challenging economy. I’m watching you here. You’re in your kitchen, so you know exactly what I’m talking about.

Four bags of groceries before was $100. That same four bags now is $200, give or take. There’s gas, utility, and all the stuff that we all have to pay. During this challenging economy, are there 1 or 2 business-building tips that you’re finding that are working well for you and your organization that didn’t work as well previously but they’re working now because of the current circumstance?

At the end of the day, success loves speed. I know my electric bill here is doubled. My groceries with two teenage boys are over $300 a week. Gas is crazy. I get it. I understand what’s happening. That’s why whatever product or service you are selling, the most important thing you’re selling right now is hope. Here’s the thing. Success loves speed. I talk about phase one with my team all the time. Phase one is to recruit and sell every single day. If you’re not recruiting and selling every single day, then you’re closing the doors to your business. Imagine if you spend $500,000 to start this business or open a restaurant. Every day that goes by, you have a message in your mouth.

Every day that goes by that you are not talking to someone about your products, services, or your opportunity, you’re closing the doors to your restaurant. There are people that will go two weeks without ever saying anything to anyone. That’s not being a business owner. I always say, “If you treat this business like a hobby, you’re going to get hobby income results.” Honestly, hobbies typically cost money.

When you treat it like a business, you’re going to get business income results. What we are seeing in my team right now that is working is the ATM system, but the short-form video is huge right now, like TikTok Reels, Instagram Reels, and Facebook Reels. When you can take one piece of content that’s fifteen seconds and put it in 5 or 6 different places and repurpose that one little piece of content, even if you got one lead from five different places, that’s five leads that you didn’t have.

That’s the beauty of social media. I did crazy stuff when I was younger in this business. I would take business cards out of fish bowls where they’d say, “Drop your business card in here for a free lunch.” Yes, they did not get a free lunch, but I justified it because I’m like, “I’m giving them something way bigger than a free lunch.” I would take the white pages. Some are too young to even know what the white pages are, but I would take the phone book and start with the A’s and start the cold dialing, calling people to see if they were keeping their options open. How scrappy are you? How much do you want to change?

Leaving nothing to chance starts with a choice. It is a decision. A decision means to cut off any alternative. You make a decision that you are going to be successful no matter what and that you’re going to do whatever it takes, obviously with integrity. There are 3 billion people on Facebook and they all could probably use a little extra income now, whatever you’re selling, whether it’s a product or service, whether it’s losing weight or haircare, skincare, weight loss, whatever it is. Whatever you’re selling, people probably need what you have. What they need right now is an extra $500 to $1,000 a month because that’s going to help with that grocery bill, the electric bill, and gas costs.

Leaving nothing to chance starts with a choice. It is a decision. A decision means to cut off any alternative. You make a decision that you are going to be successful no matter what and that you're going to do whatever it takes, obviously with… Click To Tweet

Help as many people as you can. You can make it a long, drawn-out process and bring in one person a month, or you could go bring in 20 people in the next 30 days and your life will never be the same. I would love to challenge every one of you to be consistent. I’m the queen of consistency. 2022 for me was probably the hardest year of my entire life personally. It was my best year ever in many years, business-wise. What a blessing because I dug the well before I needed the water. My team did over $75 million in sales in 2022.

That is such a blessing. It was the hardest year of my life personally for all kinds of reasons. Here’s the thing. You’re going to go through stuff. Times are going to be tough. Things are going to be good, then you’re going to be hit with something. That’s called life. It’s like things are great, and then they’re not. It’s the same thing with business. Business goes like this too. Don’t let the highs be so high. Don’t let the lows be so low and keep your eye on the prize. Begin with the end in mind. If your goal is to make an extra $1,000 a month, keep your eye on the prize. If your goal is financial freedom, keep your eye on the prize and begin with the end of mind and work backward.

If I want to be an elite or a six-figure position by the end of 2023, what do I have to do to do that? What do I need to do quarterly? What do I need to do monthly? What do I need to do weekly, and what do I need to do daily? It’s those daily actions. When you master the mundane and get good at doing a handful of things in this business that is going to move the needle and move your business forward if you do it every day, you got to do it even if you don’t feel like it. That’s the magic. I show up even if I don’t feel like it.

Michelle, in closing, what’s ahead? What’s the next year look like? What are the next five years look like? What’s ahead? You’re a person who is very goal-oriented. What does the future look like?

Anyone who knows me or has been following me for a while knows that I’m psychotic when it comes to goal setting. I do a yearly goal-setting training. I’ve been doing it for years now. It’s been called the most powerful goal-setting training of the year. People can get that at MichelleBarnes.com for free. It’s totally generic for any company, all industries. I’m crazy about setting goals, John. The way I look at it, I’ve been doing this business for more than half my life. For the first half of my life, I was grinding. I’ve always been, like I said, totally scrappy, total workaholic. What I’m looking at this second half of my life is impact. I’m looking at how I can raise the bar in our entire profession.

LNC Michelle Barnes | Social Media

SOCIAL IMPACT: 31 Social Media Strategies Guaranteed To Explode Your Network Marketing Business

How can I help not just people in my team and my company, but how can I help people globally in our space and our profession take their businesses and their lives to the next level? I’ve got some exciting things in the works. We wrote a book. It was a collaborative effort called Social Impact. You can get it on Amazon. It’s an amazing book. It would allow you to build literally any business on social media.

We teach you how to do it step by step on all social media platforms. I teach the ATM system in the book that we created. I want to do my own book in 2023. I’m planning on ramping up my speaking business. I used to own my own seminar business before I had kids. My boys are teenagers. They don’t want to hang out with me anymore. I want to still be here for them all the time, but I also have a little bit more time to work on some exciting projects for this year and over the next 3 to 5 years.

This has been a privilege, and I learned things. I take notes. People ask me all the time like, “Why did you start this show?” I said, “Because, after many years in the industry, I still had a lot to learn.” I got a page and a half of notes on some of the things you said. It’s remarkable. When you get that next book published, I want you to come back and let’s do this again because this is a remarkable experience. I’m going to give you the last word, Michelle. What do you want to tell everybody?

Be you. Be authentic. Figure out like, “What is my jam? What’s going to light my soul on fire?” That’s going to change. Even after many years of being in this business, and John, you being in the profession for 40 years, I always say new levels, new devils. You hit another level, and there are always going to be people that are way more successful than you. There are going to be people that are less successful than you. I always tell people, “Comparison is the thief of joy.” Don’t compare your chapter 2 to my chapter 20. I’m not going to compare my chapter 20 to John’s chapter 40. The key is there are always going to be new levels.

There are always going to be new things. Figure out like, “What can I do to have fun and make a big impact?” How much is enough? Bob Proctor’s my mentor and dear friend, and there’s a chapter in his book, You Were Born Rich, that was probably one of the most impactful chapters I’ve ever read in any book in my entire life. It’s called How Much Is Enough? Sure, there are always going to be people making more money than you, $50,000, $100,000 a month, $500,000 a month.

I know people make $1 million plus a month in this profession. Would that be awesome? Sure. Also, it’s figuring out, “What is going to light me up? What’s going to light my soul on fire?” What are your priorities? To me right now, raising these two good men is my number one priority. Sometimes I have to reel myself in and scale it back a little bit to go, “These two are my priority right now. They’re not going to be this age forever.”

The business part of me is like, “I want to do this and that.” I have a million ideas and things that I want to do. At the end of the day, what are the five most important things to you in your entire life? Make sure that every second of every day is going toward making one of those better, whether it’s your health, family, faith, finances, or building your business.

For me, even when I was younger, I would put a little sticky on my phone that said, “Is what I’m doing right now making me money?” Not because it was all about the money, but because the money was going to give me choices. I knew that. If you’re going to do this, make a commitment and decide to be successful. Don’t give yourself any other out. Know that it’s not always going to be easy. You’re going to go through some tough stuff. It’s never what happens to us. It’s always how we respond or react to what happens to us. I’ll leave it with that.

Thank you so much, Michelle. You’re a blessing to your organization, to the industry, and to so many women I know in the industry to look up to. Many guys look up to you. Continue to be you, and I’ll let you get off here.

John, thank you for having me. People like yourself in this profession are such a blessing. I love being able to give back. Thank you for everything you’ve done for our space and this profession for the last years. I appreciate you so much.

Thank you so much. That means a lot to me. Thanks again.

Thank you.


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