LNC James Taylor | How To Utilize AI

 

AI utilization in business is no longer a futuristic concept but the present trend for businesses to have a competitive edge and thrive in the market. In this episode, let’s hop on to the board of AI utilization in your business to automate the entire customer journey, save time, and get qualified leads. John Solleder welcomes the person at the helm of Powleads, James Taylor, to share his insights on how Powleads can help business owners generate qualified leads. James can guide you into building effective, powerful funnels if you join his course. He also shares his take on the future generation in utilizing AI. Learn to leverage the power of AI today because that will be your surfboard to surf into the tides of success in your business.

 

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How To Utilize AI With James Taylor

It’s my pleasure to welcome to the show a new friend of mine, major technologist, amongst other things, the great James Taylor. James, I have to ask the question how many times have you been asked to sing Fire and Rain?

So many times. It’s uncountable. I think since a teenager, I have been asked about James Taylor. They will look at my passport or something like that or look at the name on the list as my teachers, and then they’ll be like, “James Taylor, can you sing for us? Can you sing Fire and Rain?” No, I can’t sing. I sound like a cat falling down the stairs with my singing, so I can’t do that.

The biggest concert I was ever to was in 1978 or 1979 in New York City, Central Park. It had over 1 million people at it for James Taylor. It was the biggest concert I’ve been. I’m glad your hair grew back.

I’m glad. It’s rosemary oil.

You look great for almost 80, by the way.

I know. It’s coconut butter. It’s a secret.

Now we’ll get serious. Most of you, I’m sure, know who James Taylor is. My audience is older folks, for the most part, so they all know the great James Taylor. I had to tell my wife, though, who’s French Canadian, who he was. Of course, she knew the song Fire and Rain, like everybody does and he was married to Carly Simon at one time. Anyhow, all that aside, let’s talk about Pow Leads. You are the Founder of Pow Leads, which is PowLeads.com. That’s a marketing automation company located in the United Kingdom. As with everything in IT, it operates all over the world. Tell us what a marketing automation company does.

Essentially, it’s a nurturing program. It’s what happens after someone types in their email or their phone number into a form. It’s to automate those things that used to take forever. Those things used to take hours and hours. After a call or something like that, you’d have to manually send an email. You’d have to have another person or multiple people to figure out all the follow-ups, timings, and everything like that. An automation software has essentially taken away all of that and allowing you to click a button or drag and drop someone in the CMS, which is Content Management System.

If you’ve had a booking or a meeting and it went well, you can drag and drop them into a follow-up, and then the system will send them a follow-up and then send them into your newsletter, so then they get all of your newsletters. It can even do things like take someone who has bought something of yours and add them to a Facebook pixel, which is telling Facebook that that person has bought from you.

That means that then you don’t have to retarget them on ads and waste your money. There’s absolutely loads of different things that you can do with automation software, but essentially, it’s the lazy part of having a business. It’s enabling you to have less people that work for you and lets you concentrate on the more important things.

Automation software allows you to concentrate more on important things. Click To Tweet

Of course, it allows you to use a funnel basically, whatever sales funnel you’re using. All these people become permanent data unless they choose to opt out and say, “Never bother me again.”

The whole opt-out thing is a big thing that’s coming out. Watch out, everyone, for your emails. If you’re doing cold emails, Google and Yahoo are cracking down on that. It’s important. If you have a list of people to send them good, useful, and valuable content, data, and newsletters that are valuable to them, not continuously selling. I think it was Alex Mozzi or someone else who said it’s called jab, jab, hook. Essentially, it’s trying to give value 95% of the time and only selling 5% of the time, which is incredibly important.

That’s where the whole nurturing your list is incredibly important and having an automated system to do that is important as well. For example, you are sending loads of newsletters and nobody’s opening them, maybe stop sending your emails to them and clean up your email list through that. If they are opening and clicking, then you can use the automation system to go down a whole new route and maybe market or push a different sales tactic.

You’re offering, for our audience, a free course on content creation. I started playing with it a little bit. This is great. Everybody, like myself or yourself for that matter, who is self-employed, what do we need to be? We need to be good promoters of us as well as our business because people buy from people generally. They want to identify, “That’s so-and-so’s product or so-and-so’s company.” For our audience, this is valuable information, James, so I appreciate your offering it. Do you want to talk about it a little bit, the course itself and how they can get it?

Sure. I made it because I’ve already got PowLeads, so that’s when people come into your funnel and they’re all being nurtured and everything. In order to nurture well, you need to have good content and you need to send them valuable content. In order to get them to begin with and make yourself a personal brand, you need to start making this frequent. That’s the keyword there, frequent, like daily, every other day video content, which is incredibly difficult to do. I went to university and studied video production. Even back then, which wasn’t too long ago, it was quite hard to edit. Now, it’s becoming easier and easier to edit. That’s where AI comes in.

Creating these images and creating this content, you used to need a lot of people. You used to need to have a whole agency to create your blogs, social media content, and most importantly, your videos. Nowadays, you can use AI to do 90% of the work and then give all of that information to an editor that doesn’t need to be as skilled as someone like me who’s gone to university and done it for five years. It can be given to someone who needs only very basic editing skills. I made the course in order to help people to use this AI, ChatGPT and other AI software in order to make all of this content in one go.

LNC James Taylor | How To Utilize AI

How To Utilize AI: You can use AI to do 95% or 90% of the work and then give it to someone with basic editing skills.

 

If you have a VA, it is a big thing that’s decreasing now that we have all of these automation systems and AI. There are a lot of virtual assistants that only have the skills that AI is now taking over. I’ve started training virtual assistants to use AI programs, edit videos, and help people to create content. However, you can use the course very easily to follow along, learn how to use all the AI yourself, create everything, create a little management system, and even where to go and find things that are trending in your niche. That’s one of the things that a lot of people in almost every industry, trying to go and find things that are trending, like blogs and content. That’s a big thing that people miss out on. Hopefully, this course solves that problem.

Would you say that this helps to get you organized? A course like this, in terms of your contact capital, the people that you’re dealing with on the internet most of the time are total strangers. Some might be Facebook friends, some might be real friends. There’s a difference, as I think we both know. I got 4,000 Facebook friends, but I got about five real friends that I can name and I can tell you their phone numbers. I think that’s most of us. As we move through life, there are so many different activities that one is involved with where, “Here’s a community of people.” You don’t know them. You just have a common interest in whatever it happens to be. It helps get all that stuff organized, I would say, too, and get it off your desk and get it into the computer.

I think it’s also confidence. If you get in front of the camera and speak for 60 seconds using a script that’s already in front of you that’s already written and everything in your voice and you read the script out, it gets you so used to being able to do something like what you do. You are confident on camera. You’re confident with your speaking, your tone, and how fast you speak. That, therefore, makes you a very good presenter and a person who can get in front of a camera and quickly record.

These 60-second videos not only give you the opportunity to get in front of an audience but also teach you how to get used to presenting and being in front of the camera, and then you can move on to doing things like long-form content, the long ten-minute videos where you’re solving a problem. The 60-second videos are to get you used to being in front of a camera. Also, to get in front of a new audience and for them to understand you, see your face, and connect your face and voice to your personal brand. It’s definitely a very important thing to get going. The confidence to get started is the problem, which I’m hoping this course will help people get over that hurdle.

They can get that by going to PowLeads.com. They can get the course. I was looking at it. I had a couple of meetings after I was looking at it, so I didn’t get a chance to do it, but it’s something I’m going to be certainly applying myself. Thank you for offering that to our audience. Just a segue here. On that, we all need to become better marketers. Whatever company you’re with, if you’re in network marketing or some of my audience are in the insurance industry I know, some are even in some other industries, and some of you are part-time in network marketing and you have traditional sales or marketing type of jobs, self-promotion is the best promotion.

I don’t mean that from an egotistical standpoint, and James doesn’t either. What we mean is let them identify you because people generally buy from you. They like you enough where they go, “I got something in common with that guy, or that gal, or that couple,” even if you’re doing this as a couple. All of a sudden, “What is that product that they’re selling? What is that www.XYZ brand that they’re representing?” That gets them into action to say, “I like this person. Now, let me find out what this stuff that they are selling is, and whether or not I want to spend my hard-earned money on it.”

It is very valuable for all of us that are small business owners, which we all are generally, to do the kind of things that James is suggesting. James, a follow-up question to that. Can you give some tips on these marketing videos? You said 60 seconds. Give an idea of content or background, maybe, and what works. What’s the best?

Go and use a great app called Feedly.com. I think it’s $8 a month or something to get the AI version. If you go on there, you can then use the AI to type in your niche and start following things that you are interested in. Whatever you are interested in and you think your network will also be interested in, have a follow. Every single day, that will give you topics to talk about. You can also use something like AnswerThePublic.com and go on there. You can type in a niche, and it will come up with a bunch of questions that I’ve been typed into Google recently. That’s going to give you loads of interesting stuff to make content about. You can also go on YouTube, TikTok, and Instagram and follow your competition and see what they’re all doing.

If there’s someone who is particularly very good in your area, you can take the YouTube link, get the transcripts, and then get bullet points very quickly about what they’re talking about. You can develop that into a script by using ChatGPT and then write a 60-second script. All you have to remember is that 160 words equals 60 seconds of video. Try and talk slowly. Don’t stare at the screen and read off the screen. If you want to use a teleprompter, put the camera far back so that they can’t see your eyes moving. You can also use lots of different other tools out there.

There are loads of AI tools to make your videos better. One of the easiest video editors on the planet at the moment is Capcut and Capwing. They’ll do things like automatically cut out all repeated words and gaps. It’s good to go down that route of starting with 60-second, fast, high-value information. Get used to doing that. Start getting used to making 2 or 3 a week, then go to daily. With a system that I set up, I can click a button on Feedly and it’ll send me a script.

LNC James Taylor | How To Utilize AI

How To Utilize AI: One of the easiest video editors on the planet at the moment is Capcut.

 

I do that once a week for about ten minutes, or even on the train or something. I would go on Feedly, click on some stuff, get all the scripts, then I’d rewrite them. It will probably take me about 30 minutes to rewrite seven or so scripts, then I pick a day and I block record everything all in one go. I end up only working on these videos for around an hour a week, and then I hand it off to my VA to edit in a particular style that I’ve already shown them, which again is all in the course. There’s a training guide that you can give to the VA as well of all training in it if you wanted to do it that way.

Inside the course, I’ve got prompts that allow you to write these scripts easily. The scripts would be things like opening the first question that comes out. It’s a viral line, which changes all the time. If you go on TikTok and you type in business or MLM, you’ll find lots of people that starts their videos with something like a question or “This is what I found out now.” They always change. It’s very dynamic. You can play about with the first line, and then you can have a sign-off, but you’ve got to remember to try and solve the problem that you are in 60 seconds. That’s the hard bit.

I think you’re saying something that’s very key, and there is the fact that it’s 60 seconds. There was a time when you watched a half hour sitcom and there was about 8 or 9 minutes of television commercials in there. People’s attention span maybe was about twenty minutes. That was probably in the ‘90s, let’s say. With all of this internet technology now, if you don’t have them in 60 seconds, they’re gone.

It’s under that. It’s five seconds. Even with scrolling, it’s not 0.5 seconds because that’s how long it takes to move your phone most times. Make sure to you use subtitles because, again, that’s the thing now. I think it’s like a lot of people have an Attention Deficit Disorder. It’s almost like they’re always jumping around and they need something flashy to go on their screen because they’re in zombie mode at the moment. They’re in scroll mode. It’s quite difficult.

Sometimes, following the trends can make it obvious that you are about to sell something to someone. You have to think about that jab, jab, hook thing that you are trying to give value not to sell them anything. At the end of every single video that you make, do not try and give a call to action to go on somewhere. Sometimes, it’s about a person learning something, and then they’re going to see your stuff again. Teach them. Be a teacher and give value.

Just teach your clients. Be a teacher and give value by offering free courses. That's a good marketing lead magnet. Click To Tweet

Eventually, if you do things correctly, like offering free courses and free PDFs and something of value, I think in your guys’ cases, you could probably use something like FormWise.ai to create an AI tool, so your clients can go on fill out a form and it’ll give them something that’s unique to them. That’s what we call, in marketing, a lead magnet. That could be a good tip for you guys in MLM. It’s an interesting industry.

It is, and it’s growing. When I grew up, of course, we didn’t have cell phones. I was living in Montreal and the first cell phone I ever bought was the size of a walkie-talkie. You carry this thing by a handle down the street. You looked important because you had one and nobody else did. The cell phone rates were like $3 a minute. You never called anybody on it, but you had one. You looked important. Of course, these things cost nothing nowadays. They cost something, but the technology’s amazing.

The next generation, the generation that’s maybe in school now that are 14 to 15-year-old kids, their generation’s going to be driven by AI. You grew up on the internet, you grew up with the cell phone, you grew up with the latest and greatest technologies. How do you see the next generation using AI as far as business startups, job creations, using it for good purposes? How do you see that morphing as we go down the road?

Most likely, we’re going to be going away from our mobile phones and into things like AR or Augmented Reality. That’s using things like your glasses, for example. They’ll have little cameras in there, basically put a display over the top, and then use the same things as what we do in virtual reality systems. They’ll get down smaller, and then the things that you look at, and even the recordings of what you do every single day, that will be continuously recorded and then put into an AI system. That should improve your productivity. Remembering things that happen throughout the day almost again automating your day and your plan.

In that kind of world, you’re going to have a whole different area of ads. Ads can pop up in different areas. You could walk past a billboard and it will start moving. That’s going through these AR glasses that are in development at the moment. I think what’s going to be happening more and more, particularly for younger people, there was an article that was out about how younger people are using AI more as an alternative to talking to real people.

There’s a website whereby you can go on and you can talk to Einstein and learn about physics, or you can talk to Alex Hormozi and talk about marketing. You could make something. All of your podcasts that you’ve got, you could have that all uploaded, and then have a bot that all of your audience could talk to give them advice from everyone who’s been on your podcast.

That could be a whole character that they’ll do. Further into the future, it could be things like an actual avatar of yourself and they talk to that using all of the data points and all of the information you’ve already put out of them. That’s probably going to be the future. It will be more AI avatars and more conversations with AI in order to solve problems quickly instead of talking to people, which is a bit of a shame.

I do think that that’s slightly better than what we have now, whereby we have a lot of texts. If someone is talking to you, let’s say your audience, for example, comments on your video that come up, you don’t know their face, who they are, or they could be a troll. In the AR or VR world, you see them there, and then they can come and we could be on a virtual reality stage and talking, and avatars would come and join and come and talk.

That’s already around. That’s called Horizon by Facebook. That’s already there, but I think that’s going to get even bigger. If you combine that with AI, it’s then going to be things like a place where they can go on VR to talk to you as your AI avatar, talk to the previous people who’ve come onto your podcast, and they could come on live and watch the podcast as if they’re sitting in the room with loads of other people. That then can turn into a big networking event. There are some interesting things that’s coming up. It’s interesting or scary.

In terms of business startup, if somebody wants to start a business, they want to sell a widget. By the way, I don’t know what a widget is, either. It’s an old terminology. Somebody asked one time, “What’s a widget?” Who knows? You want to sell it.

It’s a thing that does a thing.

I got this ball on my desk that my wife gave me to squeeze. You want to sell this ball. You could use AI now to tell you exactly the steps to take this ball from manufacturing to end consumer and do all of that up by AI. One of the things that excites me about AI is that I think there’s going to be so many businesses starting up with people that maybe don’t even think they’re business people.

Maybe they’ve been an employee their whole life, but they go, “I make beautiful Christmas cookies. I need a way to sell them because I’m not going to go get a commercial bakery and bake a bunch of them and eat them all and get diabetes. I’d rather sell one box to a family at a time.” I don’t know where I’m getting that from, but you know what I’m saying. What are your thoughts on that? How is this going to aid small business development around the world?

The people who have actual skills like baking and art creation, those people who have spent their entire lives perfecting their art form or are good at that but not very good at the business or the marketing stuff, instead of them going on YouTube like I used to have to and failing and messing up, which you are supposed to do that in business. Also, not having to spend $20,000 on some guru’s course. Instead of that, they can now use AI.

Say, for example, the cookie thing. Coming out very soon is the ability for ChatGPT to take a picture and for you to ask questions using your voice. You could do that now. You can go on your phone, download the ChatGPT app, and sign up for the premium. Take a picture of that cookie, open ChatGPT-4, send that to ChatGPT-4 and say, “What is this?” It will say, “It’s a cookie with a Christmas character on it.” Now, you have to give the AI a character. You say you are an expert in marketing and business. I want you to help me create a marketing plan or marketing strategies for this cookie. Please use the internet to research what other people are doing and other competition. They’ll write me a basic marketing strategy.

LNC James Taylor | How To Utilize AI

How To Utilize AI: Use the internet to research what other people are doing and other competitors, then write a basic marketing strategy.

 

It’ll write out the marketing strategy for you. It’ll be relatively basic. It wouldn’t be anything too complicated. What you can do is it has something called a context window, which means it remembers 200,000 words from previous conversations. You can keep chatting to it. You can keep going back and going like, “I’ve done step one. Can you expand on step two?” That will allow that person to figure out everything that used to take us forever or like I said, you had to pay someone on go on some member’s course or something to get the information. Now, the information is right there.

Let’s talk a little bit about what you’re going to do with some of the video content.

This is what I call long-form content. It’s filmed and it’s got great audio. That’s everything I need. I can use tools. I’m trying to think of the sites. What I can do is basically upload this whole hour-long podcast and put it with the video and everything. I can put that up on YouTube and then leave it for a couple of weeks. Maybe you put it up on your YouTube as well, and then I can take the data inside of how long someone’s watched for or when people are leaving to then take that, put it into an AI program, and it’s going to cut in between our two different faces here. It’s going to turn this long-form content into a short 60-second video.

If you said something interesting or I said something interesting, I can cut this very long hour-long podcast into short 60-second bits. What I can do with that is I can upload it to Facebook reels, Instagram reels, TikTok, YouTube, and any of the other places that take short-form videos. What I would do is have that play and then a little title that says, “If you want to watch the full podcast or the full video, come to my YouTube channel or come here.”

I’m pulling people away from the short-form, fast people watching quickly, scrolling, and not super paying attention, but I’m giving them a bit of value, then pulling them over to my long-form content. In my long-form content, I’ll have a call to action in the description like, “Come and join the free content alchemists course.” It’s a marketing strategy, but it’s a way to generate lots of content from one long bit of content.

Final question. How do people get ahold of you?

I think the easiest is PowLeads.com, or pretty much anything apart from Twitter, I’m on as James.Taylor.PowLeads. I’ve got a link in the bio there of all my stuff. If you want to go on the course, then it’s PowLeads.com, and then at the top it says, “Free courses,” and it’s called the Content Alchemist.

James, this has been a pleasure, my friend, and I wish you continued great success. You’ve shared some real wisdom here. I hope our audience are going to capitalize on it, especially that free course. There’s money to be made by taking free courses. We’ve offered one on Joe Lublin’s episode on how to get free publicity. Now, James, on what he’s sharing. Take advantage of this. This is another reason why you should continue to always tune in to the show because you don’t know what the message is going to be. James, I’ll give you the last word. Anything else you want to share?

No, that’s it. Thank you very much for having me on, John. It’s extremely kind of you and I’ve enjoyed this.

Thank you so much for being a guest.

Cheers. Thanks so much.

 

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