John Solleder sits down with Dre All Day Baldwin who talks about his book Third Day and the decision that separates professionals from amateurs. He also shares great life lessons from his amazing journey of becoming a professional athlete, inventing his Work On Your Game framework, and writing 33 books. Dre explains how he discovered network marketing and now helps professionals develop their mindset, strategy, accountability, and execution. He also talks about his award for earning a million dollars in a one sales funnel and the importance of building yourself first if you desire to build a successful business.
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How The “Third Day” Can Change Your Life With Dre All Day Baldwin
It is a tremendous day as we welcome Dre “DreAllDay” Baldwin to the show. Dre is a gentleman who, amongst other things, played professional basketball for several years after sitting on the bench in high school. He’s got an interesting story about how he’s done that. He’s written 33 books already, but he is still a young guy, so he’s got a lot more in him. Four times, he has been a TedX talker, has over 73 million views, and is growing daily on the internet. That’s a little bit, but there’s a whole lot more to Dre Baldwin. Dre, why don’t we start with a little bit about your life story because it is, at the very least, impressive and incredible what you’ve done with your life so far and what you’ll continue to do with it for many years to come, hopefully.
I appreciate it. What version of the story do you want, the 2-minute version or the 10-minute? How much time are we taking it?
As much as you want. It’s inspirational, to say the least.
I come from the City of Philadelphia. I’m now living in Miami, Florida. I always played sports. I’m always an athletic kid. I played kickball in the backyard or driveway, touch football and basketball in portable courts. Eventually, I got into team sports at probably maybe 8 or 9 years old. I went out for football. I didn’t play. My family couldn’t afford football equipment, so I never seriously played football, then went to baseball.
In baseball, I played for a few years, but I didn’t have a talent for baseball. I was mediocre. I was athletic enough to keep up with 14 year old’s and 12 year old’s, but not really. I finally wandered to the basketball court around age fourteen. In the environment I come from, every young man plays basketball because it’s pretty easy to play. You don’t need equipment or tools. I got into basketball fourteen. That was my last stop in sports, but I was not good when I first started playing basketball. I didn’t make my high school team until my senior year.
Now, in my defense, we didn’t have a JV or freshman team. We only have one team. I didn’t make that one team until I was a senior. I scored two points per game as a senior in high school on the basketball team. For anybody who’s not familiar with sports, two points are not a lot in basketball. If you’re playing hockey or soccer, two points per game, you’re in the Hall of Fame. Two points for a game in basketball, you’re nothing.
Getting out of high school, I knew I was going to college on an academic and personal level, but I was not invited to college as an athlete, which meant I did not have a scholarship offer. There were no coaches anticipating my arrival on campus. I went to college, and I had to walk on if I was going to play basketball. For those of you who don’t know the sports world, walking means you walk into the gym and you try to play your way into the sports team, which I was able to do.
I walked on and made the team at a school called Penn State Ableton, which these days is a Division III college. Now, Division III is the third tier of college sports down in the basement of college sports. When you watch basketball on TV, March Madness, the tournament, that’s Division I. I was at Division III, and Division III does not produce pro athletes. I played four years of college while I ended up at Penn State Altoona, which was a full-fledged D3 at the time. It is now.
Penn State Altoona was another branch of Penn State University. Getting out of college, I was in the same situation in basketball as I had after high school. Nobody was checking for me to come to play professional sports, either. In my first year out of college, I worked a couple of regular jobs. I worked at Foot Locker as an assistant manager. I worked at Bally Total Fitness as a membership salesperson. Bally, for some of you may not know about it because they’re out of business now, that’s not because of me. I sold a lot of memberships at Bally Total Fitness in the summer of 2005.
In the summer of 2005, speaking of such, I had always kept my eye on pro basketball. Even though I had this one-year detour of not playing pro basketball, I still have my sights set on making it happen. In 2005, I was 23 years of age, one year removed from graduation, I saved up my money to go to an event called an exposure camp. John, Are you familiar with those? Have you ever heard of it?
A little bit.
They become more popular these days, but they were relatively new back then. Exposure camp is basically a job fair for athletes. This is where athletes show up. You and a bunch of other athletes who all think they’re good enough to be a higher profile player because they have these down. They got these for high schoolers nowadays and college players. At the pro level, exposure camp is for players trying to get their first or next job in pro basketball.
Sometimes, even players who are already playing pro ball go to these camps because they’re trying to get seen. These are destination events, which means not only do a bunch of players show up, but the audience is not random people off the street. These are agents, managers, coaches, and scouts from all over the world who are looking for talent. They come looking for people to become the next player on their team. These events are a big deal in the pro basketball world. This event was in Orlando, Florida. Now, again, I’m from Philadelphia. This is where I grew up. I was in Philly at the time. Me and a couple of my now ex-colleague teammates and I rented a car in Philly.
We drove the nineteen hours from Philadelphia to Orlando. We left on Friday afternoon, and we got there on Saturday. The camp started at 9:00 AM Saturday morning. We arrived at 9:00 AM on Saturday morning. We hopped out of the car and started playing. I can go back to the age of 23, but I couldn’t do it now, but I could do it then. The camp was only two days long. Two games on Saturday and two games on Sunday.
I played well enough at that exposure camp to get a good scouting report. This mattered a lot because now I had some collateral. Back from 2000 to 2004, we didn’t have cameras on our phones. It was not like all the things that I did on the court in college were on the record. There was no record. There were some tapes. Of every game, there was one tape. If that tape wasn’t found, then that game basically didn’t happen.
I needed some collateral and also because I played at the D3 level. No matter what I did, I was only playing against guys who were going to be insurance salespeople after they got out of college. It wasn’t like proving anything to play against them, but don’t call one of those guys. I had to play against somebody who was a pro. Playing in this exposure camp matters a lot to me because now I had collateral and a professional scout look at me play and say, “This guy is going to play pro.” That’s the scouting equivalent. You made me look pretty good.
That was one thing that I now had in my hand. I also had the footage from this exposure camp. That footage was on this thing called a VHS tape. Do you remember those? The Millennials reading this, it’s called VHS, or you ask your parents or your uncles. They’ll tell you what a VHS tape is. It was a physical device that you had your footage on. There was only one copy. There was no copy-paste. I went back home to Philly. I had to be back at work on Monday morning. This exposure camp was on Saturday and Sunday. I’m back at Bally Total Fitness.
I started cold-calling basketball agents. Millennials, cold calls. That means you pick up the phone, call a person who was not expecting your call, and you basically try to persuade or influence them to do something, whatever you’re trying to do. I went on Google, which did exist at the time. I started looking up basketball agents. Every basketball agent who had a phone number, I was calling them, and I would say, “Here’s who I am. Here’s what I have. Here’s what I’ve done.”
The only reason I was doing this now, as opposed to not the year before because I’ve been out of school for a year already, was now I had some proof because before, all I had was my talk, and talk was cheap. I had a scouting report, and I had footage. I called 60 basketball agents, by the way. Of those 60 whom I called, 20 responded and said, “Show me what you have.” Of those twenty, I sent all the links to the scouting report, which was posted online, but the footage, mind you, is on the VHS tape. I got that footage. At home, I had a double-decker VCR. Millennials look up VCR. It’s a device that lets you play VHS tapes.
I went to this drugstore called Eckert. I don’t know if they still exist, but I bought a ten-pack of blank VHS tapes from Eckert. I would make copies of the master VHS footage. I mailed those in bubble mailers to every agent who asked to see my footage. This is the way we got footage out there back in the day. Of those 20 agents to whom I sent the footage, 1 agent followed up after receiving the footage and said, “I will represent you.” He became my agent.
That’s how I got my first job in professional basketball. That’s how my pro career started. This is in the summer of 2005. Now, a parallel story has happened here. In that footage on that VHS tape, I realized that if you drop or a VHS tape gets wet or move it in the sun or simply misplace it, that footage is gone, and there’s no copy of it. I wanted to put this somewhere for safekeeping, and I knew it would last.
The internet didn’t exist at the time. It was starting to become a thing, but it was nothing like what it is now. There was this new website that said, “You can put footage up here for free and put up as much as you want.” It was called YouTube.com. What I did was take that VHS tape to an audio-visual store. They put the footage on a data CD, and I can now insert it into a desktop computer. I uploaded my footage to YouTube and didn’t think anything of it.
Mind you, this is not a perfect scenario. All of a sudden, I became this famous influencer. That didn’t happen. Nobody cared about YouTube in 2005. It existed, but nobody cared. All that was on YouTube back then was cat videos, and Johnny Bit My Finger. Other than that, nobody cared about YouTube. There was no money to be made from putting the video on YouTube. I had put the video there, forgot about it, and went about my business playing pro basketball.
Months later, I went to the YouTube site to make sure the video was still there and make sure YouTube still existed. Lo and behold, there were comments on my video. People were commenting on the video. I noticed people didn’t know me, so what are they commenting? They’re commenting like, “Where are you from? Who taught you how to play? Where do you play? How often do you practice? Can you make more videos? Can you make videos about how to jump higher? Can you make videos about how to do the crossover move? Can you make videos about shooting a jump shot?”
What I realized is that right there on the internet in my face was an underserved audience of players who were like me. They were just younger than me. They were basketball enthusiasts. They wanted to get better and learn how to play, but they didn’t have anyone to teach them. That’s who I had been ten years earlier, but they had the advantage of it. They could go to the internet and crowdsource information as opposed to somebody like myself.
Back in the ’90s, we were stuck with either you know somebody to work on you or you’re on your own. I was basically tasked with it. The light bulb went off in my head, “I can make videos for these kids, and I can basically pay it forward and help them learn how to practice basketball since I’m already out here and I’m already available.”
I literally started. There was no other athlete in any sport putting that’s how you train for the sport content on the internet in 2005. I was the first one to do it. I started putting these videos up, but only sporadically. This was not like all of a sudden, I found my calling. I’m just putting videos on YouTube. It’s 2005. Nobody cares about putting videos on YouTube. This may be even into 2006 or 2007. This started to pick up a little bit, but what does it matter? You got a bunch of people that look at your video on YouTube. Congratulations. What does that mean? Nothing.
For the next few years, I’m playing basketball back and forth between the USA and different countries in Europe, where I’m playing. I’m putting videos on YouTube maybe once a month, whenever I feel like it or whenever I get around to putting a video out. That’s how things are going. About 2009, my phone was not running. For those of you who don’t know the sports world, even some of you who do, you’ll have to understand that the sports world is similar to the acting space in the entertainment world. You know about famous athletes and actors, the Taylor Swifts, Will Smith or John Travolta. Their phone’s always ringing. They turn down more jobs than they take.
In sports, you got the Lebron’s, Kobe’s, and Steph Curry’s. They’re always playing to be employed. The majority of people in these worlds that you don’t hear of sometimes find themselves on the fringes where they had a job, but that job ended. They don’t know when the next job is coming, and the phone is not ringing. They’re like, “What do I do now?” In the entertainment world, these people work at Starbucks and wait tables or drive Uber because they have to make ends meet until that next job comes in.
I was in a situation where the phone was not ringing. My agent was saying, “Stay in shape.” That’s what they say. “When the phone rings, you’re going to get on the plane the next day.” That’s how it is. That’s how that life is. At this time, I’m getting into my mid to late twenties, and I’m thinking to myself, “I don’t have any control over my destiny. I know you get some control over my destiny. This was cute when I was 23, but now, 26 and 27, we can’t keep living like this. I need some control.”
I want to go backward in the story a little bit because this is when I started thinking more entrepreneurially. Up to that point, I’ve been thinking like an athlete and a basketball player. I was a marketer, but I wasn’t thinking like an entrepreneur. I was thinking like a salesperson. I got to sell myself and get the next job, and that had worked until then. Now, I go back to the story. About 2001 or 2002, I was on my campus at Penn State Altoona, and I saw this bulletin board posting.
Back in the day, when someone wanted to put a message out, they couldn’t put it on the internet. They had to put it on a bulletin board, where you had the physical route pass and could see what was in it. On the bulletin board, this guy had a poster that said, “Do you want to make some extra money in the summer? If you like, call this number or come to this meeting at this time.” It was something like that.
I called the leader and came to the meeting. This random guy didn’t go to school there. I don’t know where this guy came from or why he was in Altoona, Pennsylvania, but he was doing network marketing. I had never heard of network marketing. He explained what it was, and it intrigued me because I was mainly listening to the unlimited income potential. I said, “This is how he makes some money.” Back then, athletes had no name, image, or likeness deals. Athletes had the short end of the stick in college because not only did we have a full course, we also were playing a sport.
It’s almost like you had two jobs and weren’t allowed to do anything to make money. You had no time to make money. This guy got an opportunity to make some money. I said, “I’ll go to a couple of the hometown meetings.” If you’ve never been to a hotel meeting, you should go to a hotel meeting because there are things you learn that you are not going to learn on college campuses, and I’ll tell you what happened. I’ll give my own experience.
I went to the hotel meeting, and in this meeting, there were a lot of people in the room. The man on the stage talking was explaining concepts about business, entrepreneurship, and making money. He was breaking a whole lot of false ideas that I had in my head up to that point in my 21-year-old brain. He broke a lot of false beliefs that I had about money and business in this little 35-minute meeting. About 80% of it was about getting to my invite around entrepreneurship, business, and money. It wasn’t even about the product or whatever the actual company was.
That was only a small portion of it. I’m sitting there thinking to myself, “I’m in college in the business program. I have a business degree. I have a four-year business degree.” The things that this man was talking about on the stage, no one taught me in four years of college. I said, “These people are on to something. This whole little sub-universe of people here that I’ve never heard of. Nobody ever told me about this, but they had this whole universe.” This was not a sparsely packed room. There’s a lot of people in there. They were all excited. Half of them were already in the business, and half of them were in there to see the business. That’s what you do.
I said, “What these guys are talking about if this is true,” because I was a little bit skeptical. I never heard it. I’m 21. I’m pretty smart. I’m in college. I’ve never heard anybody say anything like this before. Is this wrong? Why am I paid for doing this? Why did they not teach me this? Why did my teachers in school not teach me this? It opened my eyes and the way. The good thing is, thanks to my parents. My mother is an educator, so I’ve always been a reader. I have always been in the books.
At the end of this hotel meeting, the man on the stage says, “When you leave the room, there’s a table out front. There are some ladies sitting at the table. They’re selling personal development books. You all need to buy those books because if you want to build your business, the first thing you have to build is yourself. You got to build your mind.” I never heard anybody say that before.
I said, “That makes sense.” If you want to build a business, you have to build you first, then you build the business. He was talking to the people who were already in the business, but I got the message because I was there. I went out and I looked at the table. I remember him mentioning names. He mentioned a bunch of names I never heard of before. He said, “Make sure you get the Brian Tracy, Jim Rohn, Napoleon Hill, the Tony Robbins, and the Zig Ziglar.” I said, “I never heard of these people.” I was a 21-year-old college student. I never heard of these people. I went and looked at the books, which I did not buy because I was a broke college student. I had no money.If you want to build a business, you got to build yourself first. Click To Tweet
I looked at them and remembered them. I went back home. When I got back to college, this is what I did. I went on eBay because this was before Amazon took over. I bought a couple of pirated copies of a few of those books for $0.99, and they sent me a Word document. That’s what I did. I bought two books. Two books specifically, I remember. I bought Think and Grow Rich by Napoleon Hill for $0.99 and Rich Dad Poor Dad by Robert Kiyosaki for $0.99. That was the best $2 I ever spent, $1.98.
When I read Napoleon Hill, it opened my eyes to the fact that by the title, it even tells you. You can consciously and intentionally alter your thought patterns to change the trajectory of your life and change the outward results of your life. It was the first time that was ever explained to me, and I believed it. When I read through that book, I 100% believed it and still believe it to this day. That introduced me to this concept of personal development, which again is another phrase I never heard of before I came to that hotel meeting.
Secondly, when I read Robert Kiyosaki, I will guarantee that I will never be an employee again in my life when I read that book. Robert Kiyosaki explained further than the guys in the network marketing meeting went. You read the book, I’m sure. He’s juxtaposing. Here’s what people do in the traditional path and what other people do. A small percentage of people do it this way, but everybody seems to go this way.
This is what they teach you in school because his poor dad was an educator who worked for the government and did everything by the book. He became poor. This guy was a dropout who didn’t follow the rules, did everything outside of the book, and became rich. There’s a different way of doing things, and it made perfect sense.
The way Robert Kiyosaki broke that perfectly down, it made perfect sense. I said to myself, “This is why where I live, people live like this, but when I take the bus out to the mall in the suburbs, I go past those big houses with all the yards and grass. Maybe there’s something different than these people over here are doing. Now I understand. Now, this makes sense.”
It started making a lot of sense to me. I went back into the story for one reason. Let’s go flashback in 2009. My phone’s not with me. I’m an unemployed, out-of-work pro basketball player with a YouTube channel. The YouTube channel is not doing anything. I have fans, but you can’t pay those with fans. I finished reading basically the digital version of Rich Dad Poor Dad, which was a book by a man named Tim Ferriss. It was called The 4-Hour Workweek.
In The 4-Hour Workweek, Tim is talking about many similar principles to Kiyosaki, or it was parallel to Kiyosaki. He was talking about that’s how you don’t have to follow the traditional ways of working. You can make money. You can have time for you. You can design a business to fit your lifestyle rather than designing your lifestyle to fit your business, and you can make money doing it. You can do all this by using the internet. Robert Kiyosaki wasn’t talking about the internet. Tim Ferriss equated the internet to this.
He was the first person I ever heard say, “You can go online and hire somebody who is in India who you will never meet and pay them a fraction of what you would need to pay in America and to work for you. They can do the job just as good, if not better. You can choose the concept of delegation.” I’ve never heard anybody talk about that before. He’s the first one. Tim had a very popular blog. Anybody who doesn’t know why his books blew up was because he had a very popular blog before writing the books.
I read his blog, and on his blog, he said, “If you want to test out a product idea and you have an audience or if you don’t have an audience, here’s how you do it.” This is perfect timing for me because my phone’s not ringing again. I got an audience on YouTube, but this audience is not making me any money. He said, “Get this one-page website. Put the name of what your product would be. You get a little description of what it is. Put a little button that says, ‘Buy this product for X.’ Put the price of whatever you sell for. Do that.”
I did it. I decided I had an audience of basketball players following me on the internet, 13 to 24-year-old young men who wanted to get better at basketball. They were aspiring players. These are not playing on weekends for fun. These are guys who want to play high school and college sports. I’m excited to know who my audience was. I had two programs, 1 for dribbling and 1 for shooting. Here’s a dribbling program and a shooting program. Here’s what it’s going to do. This is how it’s going to help you. Buy this program for $4.99. Two programs on one page for only $4.99 on the phone hosting platform.
Tim said, “Set you up, put the button, and if somebody clicks the button, you need one more page on your website. On the second page, the note will say, “Sorry, but this program is still under construction. If you want it, put your email address in this little box, and once it’s ready, we will email you to let you know that it’s ready.” Tim said, “Go on Google AdWords. It’s a very simple platform and put $5 into your account.”
“One ad for the keyword that your program is about,” and my keyword was like basketball training or basketball workouts. “Send traffic to that one-page website you created. If you get people to put their email addresses into that page because they click the button that says, ‘Buy it for X price,’ so they know the price, and they know they want it. If you get people to put their email addresses in, you have a viable product. Go make it and sell it, and you already got your audience. Email the people who already put their name in,” and I did it.
Not only did I have those email addresses coming in, I also had an audience on YouTube. I’ll get to that in a second. By the way, disclaimer for everybody reading this in 2023 and beyond, you cannot do this experiment with $5. You probably need $50 these days, but everything else you can do. Everything else I explained, you can do. You just need to spend more money on ads. I made the programs that way. Not that month, but that day. That’s important because I was talking to a client of mine who was way too slow. I tell her this stuff only takes a day.
Anyway, that day, I made the programs. I put a video on YouTube, a two-minute video. I said to my fans on YouTube, “I got this new website. I got two programs, 1 for dribbling and 1 for shooting, and you all can go to my program. All of you have been asking how I can train like in the video. How you can do it, go get the programs.” The site still exists to this day.
I remember that night. I had a little Blackberry phone at the time. This was before I switched to the iPhone. Every time you had an email on Blackberry back then, a little red light will go off. A red light went off and said, “Congratulations, you made a sale of $4.99.” I remember when I made that sale, I said to myself, “I’m going to do this for the rest of my life,” because I know there’s a shelf life to be an athlete. There’s only so long you can run faster or jump higher than other people, but what I had done was, there’s another term that I learned. I had taken an idea out of my head, turned it into something real, and exchanged that thing for money.
I created a business out of nowhere, and what I had created was what I now know to be the intellectual property. This is another phrase that I wasn’t familiar with despite my business degree. When I put that pattern out and it sold and it continued to sell, I said, “If my phone never rings again, my agent never calls me, and I’ll get another opportunity to play basketball, I can just do this. I’m fine.” Luckily, my phone kept ringing.
I kept playing football until 2015. From 2009 to 2015, the second half of my career, I had two things going at the same time. I had this audience on YouTube that was getting bigger. Around this time, what happened from 2009 to 2011 period was very important for me, the inflection point in my life because several things happened.
Number one, I started selling this program. Now, I’m making money from the fact that I have an audience on the internet. Number two, self-publishing became a thing that led to writing, which I’ll get to in a second. Number three is the players who are following me on YouTube. It’s all basketball players. They started asking me questions about my mindset because they saw this guy kept trying after he kept getting cut in high school, walked into playing college, and played in Division 3, but kept trying to make it grow. He made it grow and is finding himself unemployed over and over again. He’s on the team, then he’s not on the team. He has a job, and he doesn’t have a job, but he keeps trying.
I would say they saw there was something in my mental wiring that kept me going. They want to know what it was. They were asking some of the questions about mindset. I decided one Monday on YouTube, because at this point, 100% of my content was basketball. I said to them, “This is what I’m going to do. Every Monday, I’m going to put out a video where I talk to you all about my mindset to give you something, as all of you can be asking me, to give you something to help you understand my thought process.”
We’re talking about things like discipline, confidence, mental toughness, personal initiative, and taking personal ownership, and all those success principles. The personal development stuff that would come out of me. I thought everybody felt like this. I didn’t think there was anything different or interesting about these concepts. I thought every human being felt the way that I was talking. I put out those things about every Monday. I called them Mental Motivation.
I said to them, the first one out, “If you all want me to make videos like this one,” because this was an experiment. Mind you, 100% of my content up to this point was me on the court, living in drills. This is the first time I did a video where I’m talking about something that was not basketball. I said, “If you want more of this, let me know.”
The response was, “Yes, do more.” I do weekly motivation every Monday for 400 Mondays in a row. That became the foundation of where we are now while we’re having this conversation. That also happened in that 2009 to 2011 time period. Also, one more thing, YouTube started monetizing the videos. Now, they start putting ads on the videos. There was a time, for those of you who are not old enough to remember, you could watch YouTube all day, and there were no ads.
That was over now because now they’re putting ads in popular videos. Now, I’m making money from the YouTube ad revenue. I’m selling my own programs. I started self-publishing books around 2010. I’m self-publishing my own books. I have traditional papers and self-publishing. I had this mindset piece going. This mindset piece that I started talking about here started to draw people.
Now, I’m putting these videos on YouTube. They’ll say something about showing up every day for discipline if it’s anything abuot basketball. Now, people who don’t play basketball are starting to find me on YouTube. Everyone’s now saying, “Dre, I don’t play basketball. I follow your channel, but I ignore all the basketball stuff. I follow you for that video every Monday. I don’t see that. I don’t follow you for that. I want to learn how to do the correct move. That Monday, we all want to see that.”
This planted a seed in my head because I told you that I knew basketball has a shelf life. Basketball players aren’t going to be quick forever because when you’re playing more than the players, I’m checking for the next guy, the young guy. I said, “When I get done playing basketball, all I have to do is take this mindset stuff that I’m talking about. I’ll do more of that and less of the basketball. Now I’ll talk to people who don’t play sports.” That will take me from in the basketball to the end of my life. The next 60 years after basketball, I get to do this.
That’s the idea that I had. Remember, this was in 2010. I stopped playing since 2015. In 2015, when I stopped playing, that’s what I did. By that point, I had already done a little bit of coaching with people. I had written 6 or 7 books at that point. I was getting to know what my angle was. I was calling it Work On Your Game. I was talking about mindset, and over time, it moved into helping entrepreneurs and having people make money. That’s pretty much what we’ve been doing since then. That’s a long story, but that is how we got here.
We talked in network marketing for years. I’ve been doing this for many. It’s funny, by the way, I started about the same age. When you went to that meeting, that was me in 1983. I was at Seton Hall. I was graduating. I went to my first meeting. I think I was twenty, so we’re about the same age when we were exposed. The same thing, I was like, “This is a universe of all of these people I never heard of.” Back then, some of the names were Dr. Norman Vincent Peale, Napoleon Hill, Earl Nightingale, eventually, Tony Robbins, Kiyosaki, and Jim Rohn. To that point, what you gave there to me is probably one of, if not the greatest, examples of how to employ yourself.
You took basketball, which you loved, but to your point, there’s a shelf life on all this stuff. I’ve been an athlete my whole life. My son was a very high-level hockey player. There’s a point where you get hurt, you’re not good enough and you’re not motivated anymore. Whatever it happens to be where you say, “What now?”
We’ve seen two amazing examples in Magic Johnson and Michael Jordan. They go from being the best to the business world being equally, if not better, successful. A-Rod’s following that and a few others. Anyway, rather than talking about sports, staying on the business side of this thing. The examples you gave, because you had that figured out, “I’m going to have to do something else at some point.”
Now, let’s talk about that a little bit. You’ve helped well in excess, documented, by the way, well over 1,000 people to grow their income in their respective businesses. You work with people in all different walks of life. Network marketing is what I do but you work with everybody under their sun in all different kinds of professions.
All people have one thing in common. They want to get better and improve their income, their lives, and their business. Over 1,000 people go from 6 figures to 7. If you had to give a couple of key points in the thinking of people to go from 6 to 7, nothing wrong with making six figures, but seven, as we both know, is a whole different world, what would be your key points?
The biggest key point is that you got to leave some things behind in order to move forward. That applies to anyone who’s trying to make a big jump in anything. It doesn’t matter if it’s in dollars and doesn’t even have to be in those dollar figures. In any aspect of life, when you’re trying to go from one level to the next, and you know that it’s a significant jump from one level to the next level, you have to leave behind some of your current habits here. You have to take on some new habits to get to that next level, and that’s going to be in you.
You’re going to feel maybe some trepidation, fear, anxiety, stress, and discomfort because you are not used to these new habits. You’re not used to being in this new space. At the same time, you drop a lot of things that you are comfortable with in your past self. You will feel these energies and emotions. This is the reason why many people don’t move forward in life. Not because they don’t have the skill or the ability or are not aware of the opportunity.
It’s because they don’t want to deal with the discomfort that comes with stepping up to another level. It is uncomfortable. If you feel comfortable all the time and everything, you’re not moving to another level. You’re in the same spot for something, but that’s okay. If you’re running to another level, understanding discomfort is part of the package deal. That’s the most important part.
Let me ask you this. You’ve got a book offer of the 33 books that you’ve already written. I’m sure there are probably another 33 that are going to come over the next decade or so, but let’s talk about The Third Day book because I know you have an exclusive offer for our readers.
This is that book, The Third Day: The Decision That Separates The Pros From The Amateurs. I offer a free copy of this book, just cover the shipping. Go to ThirdDayBook.com. Let me tell you what the book is about. This book originated back in 2014. At this time, I’m still in the basketball space heavily. I had a lot of basketball player audience members watching me, and they noticed that when I did my video, I was always in this gym that seemed to be empty aside from me.
I had this big gym. This is a very nice gym and nice clean floors. There was nobody else in the gym other than me. You’d have a gym to yourself because anybody who plays basketball, you know you could go to the park or the local gym to play because there are hundreds of guys in there. How do you have a gym to yourself? They say, “Dre, do you have a gym in your house? Do you rent the gym out? Do you own a gym? How are you getting this gym to yourself?” I answered them by explaining the concept that became The Third Day.
I explained to them that the first day, you got everybody access to the gym. On the first day, everybody’s going to be in their playing because everybody’s excited about playing. On the second day, you start out, and there are a few people that show up. A few people came a little bit late, straggling. By the third day, the gym is empty. Why is that? This is a matter of thought. It doesn’t have to be three days in a row. This could be the first month, second, or third thing about a gym, January or February. By March, it is back to the same people from last year.
January and February, you got all these new people trying to gym out for the first time. By March, the same people. The other point is The Third Day is about people coming to the realization of anything that you start, eventually, you’re going to get to a point known as the third day when you realize that this thing you started is not going to be one big picnic. It’s not going to be all fun and games. It’s not going to be easy and smooth sailing. There’s going to be some grit and grind required for you to make this thing work. There’s going to be some long days and rough patches.
The Third Day is not about the occurrence of that happening because that’s guaranteed to happen to everybody. Anything happens. The Third Day is about the decision that you make when it happens as to what you’re going to do. Do you fit in this binary? Are you going to continue to show up at a high level, even when you don’t feel like showing up at a high level, or you can get an amateur or you show up halfway. Look at all the options you have.
The Third Day book is all about how you structure and strategize in your life, business, or career so that you can show up and give the best effort on the dates you least feel like it. The subtitle of this book is the Decision to Separate the Pros from the Amateurs because the dictionary definition of a professional is someone who does something as their main paying occupation. The only way you can get paid consistently to do everything is if you deliver consistently. Nobody pays for randomness and surprises.Make sure you are delivering consistent results. Nobody wants randomness or surprises. Click To Tweet
We pay for consistency. That’s the way it works. The problem is we have to show up every time in the river because that’s what you’re getting paid to do, whereas the amateurs do not show up because they’re not even paying, so they decide not to show up because nobody depends on it. Professionals are depended on.
That’s what this book is about. How to be that person who’s dependent on, relied upon, and expected to deliver. Even when they’re all expecting it, you know it every single time. That’s what that book is about. I’ll give you a free copy of the book. You’ll be asked to cover the shipping. Just go to ThirdDayBook.com.
Let’s talk a little bit about that award hanging next to your right shoulder there. What is that?
That’s a To Come On Club award that I got from the ClickFunnels Organization. I had this conference called Funnel Hacking Live. This award is for earning at least $1 million in one sales funnel. That’s what that is. That’s for work when you’re getting into the university or my coaching program.
Let me ask you this. Thirty-three books. What’s next?
I’ll write more. In 2023, I told myself I wasn’t going to write in new books, and I have not. I’ll probably make it through the year without writing, but I got some ideas for some new ones that I am going to write. The biggest thing from this big picture, we want to take working your game. We want to turn it into personal and professional development, what Nike is when it comes to athletics. Nike has Just Do It. You associate Nike athletics and their year. We will work in the game, and I’m going to associate that with what we have in personal and professional development. That’s the big picture.
Let’s talk network marketing for a minute because you had a little bit of experience early on there, and you moved on to other things. You know the industry and the cultures of some of the companies. You know what guys like myself and many of my readers do on a daily basis. We talk to people about our products and about our opportunities. What are a couple of things we could do better? What other things should we eliminate that might be holding us back?
We are all salespeople. The most important thing that every salesperson to streamline our process. Streamline our process when it comes to how, when, and where we get our rates when it comes to how we can introduce people to our opportunities and collect some of the opportunities. Also, in our teams, that’s one of the biggest things you do in network marketing as often as opposed to a salesperson.
You can build the team, and you get the team benefits, so learning how to build the team. This is working with your leadership skills. That’s something that every entrepreneur who plans on having a team needs to do is work on yourself leadership skills and work on it. You need some type of process that recognizes yourself and makes yourself better. You said one thing they should do. What was the question?
One thing they should do more of and one thing perhaps that they should do less of.
I don’t have a general answer to this, but what I would say to each individual person is you should do an 80/20 analysis of what you’re doing. What is the 20% of your inputs that will be 80% of your results, and the things that are in 80% of your impulse that are only 20% of your results? Those are some sacred cows that you have to kill. You have to decide what sacred cows you want to sacrifice. The 80% of activities that are from the 20% of our outcomes, they’re usually things that are better for you than for us. Things that you are comfortable doing, things you’ve gotten better at doing, and you would feel will make it if you stopped doing them. Those are the things you’ve got to kill off.
I love your message, and let me speak to the leadership because we have people multi-million-dollar earners reading and new people, but they’re all influencers. They all are in different companies that are at different stages in their development, some of the very large companies in the industry, smaller companies, and mid-sized companies. All the people that are reading this have influence within their respective companies. Our show is generic, so we’ve got about 80 different companies represented that people have written to me on.
I know you’re available, but your message and network marketing would resonate. Not only because you had some experience early on, but the employee yourself strategy you described of how your life and career have evolved is relevant. To my friends in network marketing, get ahold of Dre and get ahold of your company, either your owner or whoever plans your events. Get Dre as the speaker. I know you love network marketing people, so would you be open to that?
I would do that. I’ve been trying to crack the network marketing nuts for a while. It’s hard to get in there, but I’ll take it.
Let’s help Dre do that because his message resonates so well. He’s so enthusiastic and driven. Yet everything he talks about, you and I can do most importantly. There’s nothing here that’s brain surgery. Dre, in wrapping up, we’re at year-end. As I get older, it seems like we just had 4th of July, and before that, we had Christmas, and here we are at the end of the year.
Let’s talk about 2024 for a minute and beyond. What are some of the things once again that our people can do to launch 2024? Come out of the box, January 1st and go out and build their businesses. Be it network marketing. Some of our people are people who are also in real estate, insurance, and such reading this, and they dabble in network marketing. Whatever they do. Business is part of life. Your life is certainly more important in your business, but how do they get out there in 2024 and make it happen?
What I do every year I do an episode for my audience that hasn’t met the focus should be for the year. I‘ll tell you the focus I gave people for 2023, which is multiplication by investment. If you want to multiply your results, then you have to make investments in yourself. There are five forms of investment, time, money, attention, energy, and focus. You have to put these investments into anything that you’re doing if you’re going to create a high-level result.The five forms of investment are time, money, attention, energy, and focus. You have to put these into anything you create to produce high-level results. Click To Tweet
In that way, I need to multiply your results instead of simply adding on to your results. Look for ways that you can invest in yourself and make yourself better. Sometimes, the best investment is divestment, and that’s why I talked about diverse stuff. You need to get enough because anyone reading who wants to go to a much higher level, we’re talking multiples higher level next year than when you are this year. Some of the things you’re doing now have to go. They cannot come with you into next year.
People tend to say that. It’s almost like a saying. People like dropping all the old stuff, and there’s a new me this year or whatever year it happens to be, but you got to do this. It should feel uncomfortable for you. If you’re not feeling uncomfortable, you haven’t dropped enough things. Whatever you need to get rid of to get into next year and what you want to invest into yourself forward. Whatever you’re investing, that’s the same thing I’m telling you now, but that doesn’t mean you shouldn’t invest. You still invest.
Folks, in wrapping up, we’ll have ways for you to contact Dre, his company, and get his books. We’re becoming an affiliate of Dre’s work because that’s how strongly we feel about it. It’s life-changing. When that next evolution happens of people in network marketing and sales, Dre Baldwin’s going to be talked about. As I said earlier, in 1983, I heard of Dr. Napoleon Hill, Earl Nightingale, and Charlie “Tremendous” Jones, and people like that.
All those fellows passed away, then you had Tony Robbins, Jim Rohn, and others such as that. Dre is a young man that, I believe, many years down the road, he’s going to be talked about his work. “I read this book by this guy, Dre Baldwin, in whatever year it was, and it changed my life.” That’s how strongly I feel about your work, Dre. I’m going to give you the last word.
I appreciate that good word, also, for sharing your audience with me. The last word that I would give to everybody is understanding that we all have a game. Everybody has a game, whether you’re a librarian, network marketer, athlete, podcaster, or anywhere in between. We all have a game that we start involved in.
Our job is to find out and make sure we’re clear on exactly where in the game we’re in and then we’ll develop our skills and work with our game so we can have the skill to perform in the game and create opportunities. We go out there and perform. When you perform, you get results. When you produce results, you get rewards and whatever rewards you want. Repeat the cycle and do it all over again. Working on your game that’s the most important thing.
Thank you, Dre. I appreciate it and continue to have good success.
Thanks a lot. Thank you for sharing your platform.
- Dre “DreAllDay” Baldwin
- Foot Locker
- Bally Total Fitness
- Think and Grow Rich
- Rich Dad Poor Dad
- The 4-Hour Workweek
- The Third Day
- ClickFunnels Organization