LNC Robert Butwin | Being Congruent


Networking is the art of establishing and nurturing relationships with other professionals and companies to create mutually beneficial opportunities. By building a strong network, individuals and organizations can increase their visibility, gain access to new resources, and ultimately grow their businesses. Today, business strategist and networking mentor Robert Butwin joins us to talk about how he got into the industry, his motivation to continue, and how being congruent with what you say and do will help you win. He shares how, in this time of economic uncertainty, people can operate and function best. He also shares his favorite go-to tools to communicate with organizations around the world. Your net worth is indeed directly related to your network. Tune in to start building yours today!

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How Being Congruent Will Help You Win With Robert Butwin

It is my privilege to welcome a long-term successful networker and entrepreneur, Mr. Robert Butwin, to the show. How are you, Robert?

I’m amazing. I’ve never been more excited and focused as it relates to helping other people improve their lives.

Let’s start at the top. How did you get into the industry? How long have you been doing this?

1984 is when I got in. It was a long time. I stopped counting the years because I love this profession as far as what it’s all about. What originally attracted me is a little sister from a fraternity that I was with 10 to 15 years before. She came to me and told me about this fraternity brother of mine that was making three times more money in a month than I was making in a year. That opened my eyes.

This particular company was doing a lot of stuff on satellite broadcasting. He was showing how much money a lot of these people were making. That’s what attracted me to it. Once I understood this industry, I realized it’s so much more than the money. You want to get rewarded for what you do but you also want to have a meaning as it relates to what you do.

You’ve been doing this for a long time now. You’ve had a lot of success but let’s talk about a hypothetical. I ask everybody this. Here’s the hypothetical. As you and I both know, many of our audiences that are industry veterans know, and even some of the new people know, not everybody is a fan of our industry. They don’t understand it. They look at it with jaded eyes.

Up until preCOVID, let’s call it the winter of 2020, there are some people living down the street from you. Let’s say it’s a child who’s now a 25yearold man and his 60yearold dad. The 25yearold did everything right. He went to school, got good grades, worked hard, went to college, got out with a degree, got his first job, was doing well financially, and was probably even looking to move out of Mom and Dad’s house.

The dad was on the other end of the spectrum. He was saying, “I‘m looking at this fishing pole, this golf club, and everything else. I‘m looking to stop working in a couple of years.” All of a sudden comes the winter of 2020, and everything changes. That dad and his son looked at our industry with a jaded eye. They said, “We know people do well in that but that’s not for us. That’s not our type of thing.”

All of a sudden, these couple of years have gone by. The economy has shifted dramatically but not in most people’s favor. That dad and his son today say, “Robert down the street has been involved in that industry since 1984. Let’s go down and knock on his door, if he will allow us, to tell us why we should consider network marketing as a viable option today.” What would you say to the 25-year-old? What would you say to the 60yearold?

First of all, that’s an in-depth question. Before I go there, I want to touch upon something beforehand about success. We have seen failures. Both you and I have seen the good, the bad, and the ugly as far as what happens. A lot of what we’re dealing with is other people’s perception as it relates to how they look at our profession. You mentioned this couple that has this jaded perception. We’re now looking at somebody that’s coming to take a look at it.

First of all, the 25-year-old was how I started. It was the career path, trading time for money. I came to the realization that there was something more than just trading time for money. That’s going to only get you so far in life. It’s always nice to have multiple streams of income. First of all, as you’re making a lot of money, you can take advantage of the tax benefits that go along with making a lot of money.

As far as the person that’s up there in age, to me, this is about creating a legacy. It’s understanding as it relates to now as you’re looking at finishing out your life, how can you live a life of more meaning? MLM has changed. I love Doris Wood’s acronym of MLM, which is Making Life Meaningful. That’s what it’s about. It’s based on social media and technology.

Sixty years ago, my cousin wrote a song. He’s a very distant cousin. I never met him but his mother was at my wedding. The name of the song is The Answer, My Friend, Is Blowing in the Wind. Now it has gone from blowing in the wind to up in the clouds. All you have to do is ask Siri, Alexa, Google, or ChatGPT to give you the information based on all the changes that have happened. Two years later, he wrote another song. The verse of that song was, “You better start swimming, or you’ll sink like a stone. The times are changing, my friend.”

The bottom line is with all the changes that have happened in the marketplace, my belief is there has never been a better time as long as you understand the art of MLM. Art is how you attract the right people. There are many different ways to attract the right people based on social media, Zoom, networking, and calls. The R is how you retain those connections. The T is taking them on a journey from where they are to where they want to be. That’s the beauty of what MLM is. It’s all based on a geometric progression. The numbers always work, people don’t. You’re selling yourself and it’s the fact that you can help mentor them in helping them accomplish what they want to accomplish based on this business model.

LNC Robert Butwin | Being Congruent

Being Congruent: The times are changing. With all the changes that have happened in the marketplace, you better start swimming, or you sink like a stone.


That’s a great answer. I love that Doris Wood quote. Along the way, self-development I’m sure has been important to you but how important? Who were some of your mentors? Who are some of the people who motivated you? Who are some of the people who guided you?

I loved Richard Brooke’s analogy that MLM is a self-development university disguised as a personal care product line company. As far as self-development, that was what started everything on my journey. I listened to Wayne Dyer’s cassette tape series, No-Limit Person. I came to the realization that I was responsible for the limits that existed being there.

Once you take responsibility for what is, you can take it for what it will be, but most people are in a state of denial. The acronym of denial is Don’t Even Notice I Am Lying. They’re lying to themselves because they have allowed them to settle based on how the system is set up, meaning you have to go out, get a good education and a good job, and work for somebody, trading time for money. You’re never going to get ahead that way. As far as self-development, that started me on the path.

I started listening to Michael Gerber, The E-Myth. I listened to him saying, “4 to 5 businesses are going to fail in the first 5 years.” He said, “I’m the 20% that make it to five years. 4 out of 5, you going to fail in the next 5 years.” I’m listening to myself talk. I’m saying, “That’s not me.” Failure was not an option when I started this business. It wasn’t an overnight success. It took me something to figure out how to be successful. I came across Jim Rohn’s Take Charge of Your Life. There’s so much wisdom that I learned from the things I listened to and Jim Rohn. You then got Dr. Robert Anthony.

I want you to picture the fact that I’ve got a glass of Coca-Cola here and a pitcher of water here. I start pouring the water into the Coca-Cola. As the water continually displaces the dark color of Coca-Cola, it becomes lighter. The bottom line is that self-development is extremely important. I came across the first real living mentor that I had a direct relationship with.

There’s an old saying that when the student is ready, the teacher will appear. His name was Robert Natiuk. He used to always tell me, “You have to have an attitude of gratitude.” Be grateful for where you are as you’re going to where you deserve to be because, in this profession, it logically seems so easy. I’m not going to tell anybody it’s easy. What I can tell you is it’s worth it. If you properly plug into self-development and put forth the proper actions, ultimately, there’s a high probability that you will create the success that you deserve.

You have to have an attitude of gratitude. Be grateful for where you are, as you're going to where you deserve to be. Click To Tweet

I have not heard Robert Natiuk’s name in a long time. I was a kid when I started in college. After our first company had a problem, I went to another company. He wrote a book called They Dared to Be Free with Dayle Maloney.

He was part of it but he was more famous for Your Destiny: Your Life & Work Become One.

I had a little blurb in that book that he wrote about me. I was a kid. It seems like yesterday probably for both of us, 1984, 1985, or whatever year it was. It was a long time ago. It was many moons ago as our Indian friends say. That’s self-development. Let’s talk a little bit about some of your experiences in 40 years of doing this. I‘m sure you’ve had some incredible experiences, be they travel or people you’ve met.

If you had to pick one out of many, and you said, “Let me share that with the audience,” keep in mind, the audience sometimes is people who are fairly new to the industry. We have people that have been in a couple of years, or they’re young folks that have been in 4 or 5 years but they still haven’t had some of the experiences that you’ve had. What would be one of them that would stand out? If there are two, feel free.

The travel can be amazing but with Zoom, the only travel I plan to do for the most part in the future is with my wife as it relates to where she wants to go. United sent me a plaque telling me that I went through over two million miles with United. Let’s take a look at the word experience. I’ll give you another Doris Wood quote because it’s so relevant to the journey that people are going to have as it relates to this profession. She used to say, “Experience is what you get when you don’t get what you want.” We’re going to have those experiences that happen to us that are going to validate we’re on the right path. We’re also going to have experiences that don’t turn out the way we want them to.

You can either look at that as “These things don’t work,” which unfortunately, many people will look at it that way, or you can look at it as “This is a steppingstone to make sure that I create the success that I want based on what this business opportunity offers us.” I mentioned to you earlier that I’ve seen the good, the bad, and the ugly. Unfortunately, because it’s so easy to get involved in this profession, it attracts some of the wrong elements but it also attracts more of the right elements. It’s how you look at it. The glass is half-empty or half-full. Every experience is part of the wisdom. It’s why you and I have got the gray hairs that we’ve got. We have had all these experiences.

Don’t look too close. It’s all turning gray. I’m not sure if that has been multi-level or my kids though. I think it’s a combination.

It’s a combination of both. I’ve got kids too.

How about the current economy? We’re living in some crazy times as we speak here, crazy stuff are going on in the banking industry, and a lot of economic uncertainty. How do people operate and function best? This is not your first rodeo. You’ve been through this before in 2008 with Lehman, coming out of the Carter years, and the early years of the Reagan presidency when the economy had incredibly high interest rates. How does somebody look at it today and see opportunities versus decline so they go forward in a positive fashion to build their business, their legacy, and their family’s future versus getting in all this bad news?

I’m sure you’re familiar with Clubhouse. Every Thursday, I run a room under the brand Landing Big Whales. It’s called How to Prosper in Questionable Times. If you go on Clubhouse, I would love to have you on stage as a guest. In the meantime, how that relates to the economy is we have to control our economy with whatever is happening out there. One of my famous sayings a long time ago is, “A confused mind’s natural state is immobility.”

The media is set up. We will start talking a little bit about sports. You watch some of these sports talk shows. Some of the moderators are hired to take opposite points of view. If you take a look at it, “Is it going to be a recession? Is it going to be inflation?” I can’t control any of that. You can’t control any of that. The only thing that we can control is our actions as it relates to the things that we do. That’s why this is such a great profession. I’ve said on stage many times, “If people understood this profession, everybody would be involved in it.” They’re not.

LNC Robert Butwin | Being Congruent

Being Congruent: If people really understood networking, everybody would be involved in it.


The key thing that we do in this profession is to educate and influence. If I’ve done a proper job of educating you on why the company that I work with and the products that I work for are life-changing, the influencing process is easy. My belief is that if people understood this profession, everybody would be involved. Not everybody is involved, so we’ve got a significant job to help people become clearer. A friend of mine used to say, “My crystal ball is clear.” It’s not crystal clear. It’s helping people get clarity and helping them get into doing the proper action as it relates to this business.

That’s a great answer. You hear that people are so concerned about this and that. To your point, what are you going to do about it? Banks fail. Thats beyond the scope and magnitude of us as distributors and industry. What we have to take to the marketplace is our good attitude every day because that’s what’s going to attract people.

A 70-year friend of my mom’s, Harvey Mackay, wrote multiple different books. One of them was Dig Your Well Before You’re Thirsty. I would tell everybody, “Don’t stop digging until you hit gold or water.” Unfortunately, somebody poisoned my well. That’s a whole other story. Don’t look at life happening to you. It happens to you. It has made you a better person based on whatever is happening to you. We have all heard the cliche, “Your net worth is in direct relationship to the value of your network.” If you continually focus on doing the right activities, which are expanding your network and being a value to your network, everything else works itself out the way it’s supposed to.

Along those lines, let’s talk a little bit about the changes that you’ve seen over the years. In 1984, there were cassette tapes. You would fill out an application, put it in a mailbox, mail it to a company, hope that they got it, and hope that the postman didn’t lose it. That’s how you, me, and a lot of our colleagues started way back. Now, you take a phone and press a button and you’re in business. What excites you about some of these newer technologies? You referenced it earlier a little bit. It’s important people understand how invaluable it is and how much guys like us appreciate these technologies because we don’t have to leave home as much as we once did.

It’s interesting you mentioned cassette tapes because I don’t know if you know the story or not but I was instrumental in over 65 million cassette tapes going into the marketplace in the early ’90s. There are stories behind that. We’re not going to get into that but we’re talking about changes as it relates to what’s going on Zoom. I’ve compiled a list of 55 different Zoom networking events that are going on.

There’s an old saying by Gary Halbert, “If you want to catch fish, go where the hungry fish are feeding,” but the key is having the right bait and being able to hook them and get them into the boat because your net is working when you’re networking. That’s one aspect of how it’s changed, but the other part goes back to the fact that the key in the relationship to what we do is to educate and influence. It’s a lot easier to educate people because you’ve got a lot of this information that is digitized.

The other change that’s happened based on a company that we talked about beforehand that you were involved with is it’s now focused more on customer acquisition, and from that, growing the people that want to build as a business. The FTC has clamped down on different kinds of income claims and things that we can say but the company has taken more responsibility and created more of the tools. You’ve got the back office and all that other stuff. That goes back to why I keep saying it’s easier to become wealthy now in this profession than it ever has been as long as you take the proper action.

It's easier to become wealthy today than it ever has been, as long as you take the proper action. Click To Tweet

Along those lines also, these tools keep getting better. Did you ever think you would be able to sit in your car, and while the wife is shopping or Little League games are going on with the grandkids, you’ll be on a phone call with people around the world? When we started here, that was like The Jetsons when they had the cars in the air and all of that when we were kids. That comic strip is what it reminds me of.

I’ve alluded to that many different times. If you remember The Jetsons, they had the talking TVs. I can’t remember the wife’s name. She had a plate with one capsule on it. It’s one capsule of products that has all the nutrition. Whoever the writer was of that show seems to be a futurist as it relates to the things going on now because I know both you and I are involved with different nutritional companies. I take a look at what is a need.

This goes back to the media one way or the other. I remember watching 60 Minutes years ago. A guy from the food company came on and said, “My job is to make the foods addictive.” It’s educating people on how they can age more gracefully and have a better probability of avoiding the health crisis that many people are going to attract because they eat too much of the wrong stuff.

Let me do a quick commercial here so my wife doesn’t yell at me, and then we’re going to come back to tools for a second. I got a question for you. I have to do this or my wife yells at me. This is my advertising. Leave Nothing to Chance is one of the books that we have written. The show is called Leaving Nothing to Chance and believe it or not, Robert, it turns out that a big bank owns the Leave Nothing to Chance podcast. I had to go with Leaving Nothing to Chance but the book is called Leave Nothing to Chance. I dont know how all this stuff works.

Our prior book is Moving Up: 2020. They’re available on Amazon. They’re digital. We’re not out to sell books but you will find that there are a lot of great people in these books. Their stories are in there. They’re people like Robert that are industry veterans that have paved the way for some of the younger folks to get involved in our industry and take it to the next level above and beyond where we are.

Let’s go back to tools for a second though. We talked about cassette tapes, for example. I‘m sure in your life, you mailed a lot of cassette tapes. I mailed a lot of cassette tapes. You had the problem of, “Will it get there in one piece?” You have a prospect. You live in California and I live in New Jersey. You mail it across the country. By the time it gets there, it’s like, “I was excited to hear this but it’s broken. Mail me another one.” It takes another week to get there. By then, I decided to do something else.

People don’t even have to mess with all of those things that we did and that we experienced. Everything is a press of a button. I‘ll give you a funny one. I would love your reaction to this. This is a cassette tape that I started my current company in 1997. I went to the studio with a doctor and talked about the product. The funny part is my son who’s now nineteen was in the garage cleaning up a couple of years ago. He comes in and says, “Dad, what is this?” I went into distributor mode. I start to pitch him, “This is the story.” He goes, “I don’t care about that. Physically, what is this?” He had never seen a cassette tape. I had to explain to him, “That’s a CD. That’s a DVD.”

It was so funny but we have seen these tools that have come to life. We had to struggle to build an organization in one country, perhaps in the United States where we both live. Now you’ve got WhatsApp, WeChat, and all of these other technologies where you can do group calls and group texts to hundreds if not thousands of people and never leave your house to do it.

That is such an exciting time. I‘m sure you do too. I wish we could go back 40 years and have all this stuff when we began. Most importantly, here’s the question. What do you do with all of that now? It’s a little overwhelming too because there’s almost so much of it. What are your favorite go-to tools to create and communicate with your organization around the world?

You mentioned cassette tapes. As I alluded to earlier, I was responsible for over $65 million from a prospecting perspective but before cassette tapes, going back to a company called United Science, was video tapes or VHS tapes. You’ve talked to somebody. We did mass marketing. We bought lists and sent them out. As far as what is more relevant now in using technology, you can record simple messages. You can put them in sequences from your first conversation to the next conversation. Send them a short 2 to 3-minute video. It’s one analogy. I’ve got a couple of other systems approaches as it relates to what I’m doing now because I’m out attracting and retaining.

The other part of art is taking them on a journey. My whole thing is how I can make sure that I am able to help a greater number of people that are attracted to our profession become successful. To me, it’s all about technology and systems. What are we doing to continually attract? Leaders lead by example. The reason I’m consistently still staying in the game is to be more relevant as I can empathize with and understand what other people are going through. I’m looking at using technology to simplify the process because it goes back to what I said earlier. The one constant in life is change. You have to stay in the forefront.

LNC Robert Butwin | Being Congruent

Being Congruent: How do you make sure you’re able to help a greater number of people become successful? It’s all about technology and systems.


Originally, as technology was moving at a fast pace, I said to myself, “How can anybody stay up with technology?” I never did but when I started prospecting, I believed in outsourcing. I love the analogy of the team together, everybody achieves miracles, not more. It goes back to the book, The Big Leap. It’s staying in your state of genius and the things that you like doing and having team members around you do the things that you don’t like doing. You could do them but it’s determining where you want to allocate the time, which is going to be your highest income-producing activity.

Let’s segue and have a little fun for a minute. We will come back to the multi-level in a second. I can’t ignore the backdrop behind you there of two of the greatest of the greats, Mr. Jordan and Mr. Russell. Tell us about your sports collection because it’s pretty vast from what I understand.

It started at the beginning stages of our profession. When my son was growing up, he went to a sports place and got a card. The card was worth $65 back then. It was an activity that I could do with my son. He loved doing it. We still do it together. The majority of what I collect is going to be handed down to him. One of the things that I didn’t talk about is I’m very compulsive. In the early stages of sports card collecting, I had the opportunity to buy 400 of Barry Sanders Rookies and Emmit Smith Rookies.

I bought them. I’m selling a bunch of the excess there and keeping the number ones. Part of my thinking was if I surrounded myself with greatness through osmosis, it might rub off on me but if nothing else, it anchors me when I’m in this room because I look up in front of me, and I can see the sports cards behind me. I’ve got many of the Hall of Fame Rookies because they’re going to continually go up in value.

I’m doing it as an investment because I’ve come up with an acronym. I don’t remember if we talked about it or not. It’s CLAP for multiple streams of income. It’s your Coaching or Consulting business, your Leveraged resource business, which MLM is a leveraged resource, and your Affiliate business, meaning that when you come across somebody that you vetted and that you can guide somebody to that’s got an affiliate link because as we’re networking, it’s about creating a team of people around us. Your P is your Passive income. To me, passive income is your sports card memorabilia.

You’re investing in gold and silver, real estate, or the stock market. Back in the day when the stock market was 3,000, I invested a lot of money in it. I haven’t taken it out. We know where the stock market is now. It was over 30,000 the last time I looked. It’s something that I do for fun. I still buy sports card memorabilia. Someday, it’s all going to go to my son.

Let’s talk about it a little further though. Bill Russell is a guy that always stood out to me with such grace, not just as an athlete, since his resume speaks for itself, but as a man. He was ahead of his time. He was playing in a city that was difficult to play in for an AfricanAmerican when he played there in the ’60s and early ’70s. The guy did so much, yet anytime he was interviewed right up to his death, he had a tremendous way of communicating. Do you ever sometimes in a down moment look at Russell, Jordan, and some of the athletes whose memorabilia you have there and say, “What would Bill Russell, MJ, Gretzky, or whomever have done?” Do you ever take lessons from those guys’ leadership?

The answer is yes. I always take a look at some of these greats. That’s why I’ve got some of these people around. Did you watch the documentary that came out on Netflix about Bill Russell?


I highly recommend it. I idolized Harvey Mackay because back in 1983, the Minnesota Gophers had a bad football team. They were 1 and 13 in that particular year. Their opponents all scored them 2.5 to 1. Through Harvey Mackay’s networking, he brought Lou Holtz in to coach the Minnesota Gophers. Within two years there in a bowl game and shortly thereafter, he ended up going to Notre Dame and then back into the pros. I see the power of networking.

I take a look at a person like, for example, Harvey McKay. On his 80th birthday, he invited 300 of his closest friends to his birthday party. He just turned 90. He did the same thing there. I take a look at a great person even though he is not an athlete. I 100% agree with you about Bill Russell. I’ve also got the other people that you didn’t mention. I’ve got their signed jerseys. I’ve got Wayne Gretzky who I look up to, Yogi Barra, which we all know about yogism, and Tom Brady. I believe he retired. Brady is retired. We will see.

Comes around July, and he starts saying, “What am I going to be doing in September?” He hasn’t learned to fish or golf yet.

Let’s take a look at it as it relates to our profession and their profession. You take a look at technology and how that’s changed. I’m thinking of Barry Bonds and technology. You’re studying how a pitcher throws and everything else like that. He used steroids and lied about it but before he used steroids, he still had over 400 stolen bases and 400 home runs. He had the numbers to be in the Hall of Fame before that. He was probably one of the greatest if not the greatest hitters of all time. He got caught up in the year before with Mark McGwire and Sammy Sosa getting all the glory from the home runs. That’s what started him on. It’s a wrong decision, but do I think about some of the things that happened as it relates to our profession? Yes.

There’s one thing I’ll say. Believe me, I’m not defending steroids but it’s not going to make you see the ball any better. It doesn’t help your eyesight. It helps your strength and your recovery but it does not help your eyesight. I‘ve had that argument not only about him but about Roger Clemens and for that matter, Mark McGwire. I don’t think Sosa is a Hall of Famer. I don’t think his numbers were there without the juice but not the other two guys, Bonds and Clemens.

Primarily, there is only 1 of 5 guys that had 3,000 hits and over 500 home runs.

It’s a fair argument for all of those guys. If they went into the Hall of Fame or if they did the right thing, was there ever a guy that played the game harder than Pete Rose?

Let’s get down to it. At the time, it wasn’t illegal in baseball but they lied. They’re being held accountable for lying in essence.

It’s crazy. Let’s come back to our business. You’re going to turn 71 here in 2023. What’s ahead? What goals do you have going forward?

Even though I’ve had a very successful past, and a lot of it goes back to mindset, my mindset is, “My best is yet to come.” How exactly it’s going to happen? I don’t know. I know that if I consistently show up doing the right things, the right things will happen. One of the guys I coach used to always say, “We all have two b-days, a birthday and a box-day.”

I want to have a legacy in that I lived a life of meaning based on helping other people. To me, that’s what it’s all about. I believe that this profession is without a doubt, as Randy Gates used to say, the last bastion of free enterprise. Somebody used to say that, but the reality is it’s a way for the average person that has a desire to change circumstances. It’s the best way that I know to do that as long as you’re willing to pay the price.

Networking is a way for the average person to change their circumstances, as long as they’re willing to pay the price. Click To Tweet

Here’s the final question, I promise. I could fire away questions at you all day with all your experience but let me ask you this. You’ve seen a lot of success. You’ve seen a lot of failures. You’ve seen both sides of it. We both have seen distributors that have gotten way up there, done incredibly well in their lives, put their money away, and saved it for the future. We could probably do an entire episode on financial mismanagement in this industry too, but let’s talk about the people who made it. What was the difference besides the obvious? They didn’t quit. They didn’t give up when things got tough.

As you and I know, what we do is not easy. It’s not an easy profession by any stretch of the imagination. It’s a worthwhile profession because of the people that we bless with it but it’s not easy by any stretch of the imagination, which makes me laugh sometimes when I hear bureaucrats talk about it, “Those people have getrichquick schemes.” Come on in. Let me show you how easy it’s not. Let’s talk about the ones that have made it. What do you think those differentials are versus the guy or the gal who had all the potential? We have met them. You know those kinds of guys. You sit with them. They got their list ready to go. They’re eloquent speakers. They’re connected. They look good and smell good.

Two months later, you go, “What happened to that guy?” versus the one that sticks it out, achieves it, and becomes legendary or an icon like yourself, for example, in the industry and some of the other people. You mentioned Randy Gage, Larry Thompson, Dan McCormick, and some of the other folks that I’ve interviewed. They’re all icons. They’re all guys who went through all the ups and downs. What do you think the difference is in the ones that make it? What advice would you give to the younger folks that are saying, “I want to get to where you’ve been and where some of those other guys have been.” How do they get there?

In my opinion, it boils down to one word. They’re congruent with what they say and what they do. They truly care about other people. We start talking about a particular person without mentioning names. I can name a few other people that are not congruent. They don’t care. You can tell they’re only about me, “It’s me.” It’s about them being up on stage. That might get them there short term but it’s not going to keep them there. Sooner or later, they will be exposed.

A famous saying that I once heard is, “A person’s character is like a tea bag. You never know what’s inside of it until it gets into hot water.” It’s those that don’t have long-term success. This goes back to Robert Natiuk. When I first started in this profession, he used to write for a magazine called MLM News. He did a feature article there called Portrait of a Winner.

Over approximately a three-year period, he interviewed 36 different people. Of the 36 different people, approximately 50% of those people’s companies had a challenge, and things didn’t go right. Of that approximate 50%, and I don’t remember the exact numbers, close to half of them were never able to duplicate their success because it was based on meeting one right person. It’s the person that’s going to be around long term. I believe people now are much more intuitive than they have ever been. If you are not congruent in what you say and what you do, sooner or later, you’re going to reveal your weakness.

I take a look at one of the guys I coached. He was at the top of the world. This happened to two different people that I was working with behind the scenes in coaching. I watch them sabotage their success. You have to be congruent and consistent and continually do the right things. Ultimately, you will create the success that you deserve. I believe everybody deserves success.

It’s a great message. It’s a great place for us to wrap up here. Are there any last thoughts or any last words?

It doesn’t matter where you start in life or where you are now. The key is the direction you are headed and where you choose to end up. Life is about our choices. If you choose to become great and create great things in your life, it’s taking the impossible and saying, “I am possible.” Everything is possible based on making the right choices along with the right actions.

Robert, this has been a privilege and an honor to get together and interview you. You’re an industry icon. It’s a great legacy that you’ve created. You’re still just getting started. We got it all figured out. We want to keep doing it for as long as we possibly can. Thanks so much. 


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