Leaving Nothing To Chance | Omneky | Matt Swalley

 

Maximize your creative insights and elevate your business with the power of AI. In this episode, Matt Swalley, Co-Founder, and Chief Business Officer at Omneky, guides entrepreneurs on leveraging Artificial Intelligence tools for better business results and growth. Learn how Omneky streamlines your workflow, crafts polished ads, and drives traffic to your landing page. Whether you’re already on the tech wave or yet to dive in, Matt explains how Omneky caters to all, making advanced marketing technologies accessible. Don’t miss out – hit play, join Matt Swalley and John Solleder, and unlock the potential of cutting-edge technologies to transform your business results.

Schedule a demo with Omneky at www.omneky.com and if you become a customer you will receive 10% off of the monthly subscription by putting “Leaving Nothing to Chance” as the referral code.

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How AI Will Change Your Results Featuring Omneky With Matt Swalley

I have a great guest for this episode. Many of us are talking about AI. Most of us, yours truly included, don’t have an idea what we’re even talking about, but we know we’re excited about it. We found a tremendous guest with a background in this that deals with it every single day. Let me introduce Matt Swalley to all of you.

Matt, amongst other things, is the cofounder and Chief Business Officer of Omneky. They are an AI marketing platform that generates and optimizes personalized ad creatives to increase sales across all digital touchpoints. Powered by Open AI’s GPT-3, DALL-E 2, and their own proprietary algorithms, Omneky’s platform empowers customers to analyze the design preferences of all the customer’s targeted audiences, as well as manage thousands of AI-generated ads designed to drive conversations for each customer profile.

Matt brings thirteen years of strategic leadership experience from AT&T where he specialized in corporate strategy, business development, and sales team growth. As a member of the corporate strategy team for AT&T, Matt led various strategic initiatives, financial planning, go-to-market strategy, as well as analysis.

Matt also held leadership positions as Chief of Staff for AT&T’s global business segment and directed sales teams at small business and mid-market enterprise accounts. Matt has an undergraduate degree from the Kelley School of Business at Indiana University and an MBA from Warrington College of Business at the University of Florida. Matt, you’re still a young guy. You’ve done a lot. Welcome to the show. 

Thank you for having me. I’m so excited to be on the show.

We could start at a lot of different places. You’ve led direct selling teams. You’ve worked with people like myself and many of our audience who lead sales teams for a living. Let’s start with this question. What is AI?

AI, Artificial Intelligence, is a way to learn from vast amounts of data and move fast. There is all this data available. You keep hearing of these different things called large language models. What is happening is they’re learning from a data set and taking away insights from it. You turn into commanding or asking it to do something, and then it’s learning from that data and then producing a result in a much quicker timeframe than in the past. There are lots of different elements to AI from computer vision that can scan images or videos. There are inputs and there are outputs. There are a lot of different ways you can use AI.

I’ve got friends in the insurance business, the financial services business, real estate, and small business. At the end of the day, sole proprietorships, small partnerships, etc. People who have to go out there to the marketplace and constantly attract new customers or users for their product, what’s one of the ways, or several of the ways for that matter, that they can utilize AI to do so?

It is increasing efficiencies for many different areas of, number one, targeting your ideal customer profile. You might have a number of different customers. You could be focusing on a number of different cities or different geographies. AI allows you to move fast in taking as an input customer data of who they are and what they do. It’s going to help create scripts, value props, images, and potential videos in the creative process for lead gen, for example. It’s going to help you go to market with a bunch of different personalized types of ads.

In the past, that would’ve taken your team multiple different people over months of time to create. I came from a sales background. A lot of the old selling tools are becoming much more difficult to use. People don’t pick up phone calls. Emails go to spam. Gmail implemented something that they’re going to start screening even more outbound mail for spam. The model has flipped where you can use different areas of your network or digital being paid advertising is what we focus on. Creative is the major way to deliver your value prop.

These platforms like Meta, Google, TikTok, LinkedIn, and Twitter where your customers might be, recognize what’s in a creative. Let’s say you’re selling a special golf set or something. It’s going to recognize what’s in the ad and what’s in the copy, and it’s going to send it to who they believe it’s a good fit for. You need to be able to move fast with that. These tools allow that. Also, one other big change in the market is Meta and Google used to have a majority of the advertising market. Your attention span on your customers is getting shorter, so you have to follow your customers to where they are. That’s where AI can help.

The attention span of your customers is getting shorter, so you have to go follow your customers to where they are. That's where AI can help. Share on X

I’ll give you an example. I have a friend. I have a lot of sports that I still do even though I’m old, decrepit, and falling apart as my wife keeps reminding me. I throw shots and discus, for example. The guy I do it with is a world-class thrower. He is an electrical engineer from the University of Michigan. He is my age, an old guy. He’s in his 60s, but still a great athlete.

He’s been playing with AI not only professionally, but because that’s who he is. He loves this kind of stuff as you do. He went in one day and said, “I want to create three different workouts. Workout A is for a 62-year-old semi-arthritic guy. Workout B is for a competitor trying to make the Olympic team. Workout C is for the average person who wants to throw a little bit and lift a little bit. They want to be fun.”

He came out fascinated with the fact that AI gave him literally three different metrics according to what he fed it. Let’s take that as an example. Feel free to use any example that you want on your end. Give people an example of how they can use AI, whether it’s for their workouts or, more specifically, for their business, like how to get more recruits and how to get more end customers, or whether it’s to drive traffic or get people to an event perhaps that they’re doing. Give an example that they could see in their own thinking.

Here’s one I like to use because it’s got a lot of event-based things that happen. Imagine you’re an automobile group owner. You have fifteen automobile dealerships around Richardson, Texas, Frisco, Texas, and all over. They have different manufacturers. You might have Nissan, Chevy, Mercedes, and different dealerships there. Where AI could come in there is it could help produce those three different workout scripts for each of the new manufacturer’s promotions that come up.

On the first of every month, these automobile groups have new manufacturer promotions. They have to go to market and tell the people out there, “We offer $3,000 back on this car. Come into this dealership and talk to this person.” AI would help write that script by giving it the 10% input. It does the whole middle 80%. Our platform helps implement product photos or different things right away, and then finally, humans do the last 10%.

You could take it one step further here. This is where it gets really interesting. You have AI avatars. In certain cases, you could also have AI learn what you look like and how you talk, and then you could feed AI that script. With that script that I created, you have a virtual version of yourself. You can immediately broadcast that on organic social, paid ads, or any place your customers could be.

The technologies keep improving so fast, but this is being done now. The most amazing part is it turns into a really short cycle where you can get this stuff done in hours versus it used to be weeks or months. You could have all kinds of events that are coming up in a couple of days or a week later. You can do very specific tailored marketing for all the different channels.

I love that example. Here is a real example. I’m doing a big event in Toronto in the early part of February for my business. I want to get people there. I want to get my existing sales force there, my past sales force there, and, hopefully, a future sales force there. How would I use it, number one, for my existing sales force to communicate, “I’m going to be in town at this hotel.” That seems to be the easy part. The hard part is how do I tell the person who’s never heard of me, my company, or my brand, “I’m going to be in town. You’re welcome to come. I’m going to be at this location. More importantly, why should you come?” How would you utilize AI for both?

All this marketing and channel strategy becomes very complimentary. First, you have all the people that already know about you. You have potential email addresses. They’re following you on LinkedIn, YouTube, and all your different channels. With that, what we do is exactly what you said. We say, “Who are your ideal customer profiles exactly. What do they care about?” If you input this in AI, it writes scripts. We create ads or videos and images for this. You can run that on your organic advertising and also use that in email outreach. You have all these different targeted emails. You can target them directly since you have their information there.

You then ask, “How do I reach the people that are not following or I don’t know?” That’s where paid digital advertising comes into play. There’s a huge white space out there that you’ve never communicated with. You pay for impressions. What our platform does is you learn from what’s driving clicks. Performance data for paid advertising allows you to view all the different data of why people are clicking.

Our technology can help identify what are the value props for those new potential people attending your event that are resonating the most. We then start creating ads that iterate off of what’s performing well. That helps drive new customers to a different landing page or a signup page. You keep nurturing those. It’s a constant feedback of improving your landing page so you’re collecting data, bringing in new customers through paid ads, and then nurturing your customers through other channels like organic email marketing, PR, or different things.

Leaving Nothing To Chance | Omneky | Matt Swalley

Omneky: It’s constant feedback on improving your landing page. You’re collecting data, bringing in new customers through paid ads, and then nurturing your customers through other channels.

 

I want to build a community on Facebook that knows, “I’m going to be in this city on this state doing this activity that you may or may not be interested in. Come down and see if you are. Make your own judgment,” which is nothing new. In the old days, many years ago, I ran newspaper ads and direct mail to do that. Now, I can use AI. How do I build that community so that those people have those reminders where I’m not on top of them every single day but they go, “So-and-so is going to be in town. I don’t know if this is for me or not, but let me go take a look. Let me put it in my calendar,” wherever they keep their calendar. How do I build that community using AI?

The major thing where AI plugs in is you can get much more granular on four different criteria. One is personalization. You could have ten different customer profiles out of your customers. You could tailor individual messaging for each one of those different specific types of customers. The second is localization. Number one, you could target geographies. You would narrow it down if you have a specific geography you want people to see and go to the event.

You can also tailor the messaging. It’s got Toronto written in every aspect of the event. For different languages, for example, that’s another beautiful thing. You could have localization of multiple different languages if you’re going into different countries that don’t speak English. The next is platforms and dimensions. You have to have a multi-channel strategy and a Meta story versus a Twitter ad or an X ad. They have different types of content that you need. That’s where tools like Omneky come in where we have simplified the whole workflow. We deliver the finished ads so you can immediately take those to the different platforms without having to use ten different AI tools.

You still would use Google and things like that to advertise. You would use the AI engine instead of going to my landing page. The AI would be the step-up. Am I correct in that?

It helps bring people to your landing page more effectively. Where the future is there’s still, at the front end, 10% human input. Think of that as what are your goals, who are your audiences. Data can help you learn who your audiences are, too, from performance data. The middle 80% can be done by AI. It can help write the copy, produce images, produce videos, and move fast there.

Leaving Nothing To Chance | Omneky | Matt Swalley

Omneky: AI helps bring people to your landing page more effectively.

 

The last 10% still has a human element. That’s the way we look at it. You turn into a curator or an editor, for example. You’re reviewing the final thing. You’re making sure it makes sense and making sure it aligns with your brand. We’ve built some technology that helps make sure there are guardrails. However, you still want that last 10% to make sure you can edit everything before it goes live. You click approve and it’s ready to go. That middle 80% is done by machine versus multiple people within your company.

That’s amazing. What’s this going to mean to the workforce going forward? When AI is going to do so much of this work for us and is for the companies that are already utilizing it in different industries, what’s that going to mean in terms of future development? If you had a young person who’s twenty years old and they’re saying, “Let me look at my career. What should I go to school and study?” Where should they go? Give them the direction.

The craziest thing is we’re still at the very earliest stages of this technology. Today is going to be much different from a year or two from now. What I would say is you have to start using it. There are all these free tools out there. What I like to say is there are a bunch of AI newsletters or technology newsletters. Ben’s Bites is one of my favorites. They’re going to send you ten different new AI applications that are created. Every day or every week, you can look at them.

When you’re a young person, you should be constantly signing up for these and testing the ones that are free. You’re going to learn how to prompt engineer, which means how I instruct AI to produce something that’s valuable. You’re going to get to test all the different elements of it because there are millions of different ways you could use this in business cases. It’s going to help you if you want to build your own business, grow your sales organization, or find customers easier if you’re in your first sales job. You’re going to be able to do things that others are so far away from doing. AI is going to empower jobs for those who embrace it. It’s not easy. It’s a constant learning experience every day. You’re learning what’s changing and what the new tools are.

Lastly, my most exciting thing about technology versus several years ago is a lot of people are building in the open and sharing their learnings. You’re sharing on this show great knowledge on how to help your audience. All the best builders and people who are building $100 million companies are sharing their processes through X or YouTube. You got to go listen to the top people. Don’t wait. Start executing.  Start trying it, and if it doesn’t work, you try something new.

I love that. That’s the right philosophy. This is going back ways. I remember Bill Gates had a statement. I’ll paraphrase it. I’m not sure exactly what he said. This goes back 30 years. He said that there are two kinds of companies, those who will be on the internet and those who will be out of business. As a leader in the AI world, what would your response be to AI going forward? Would you agree or disagree that companies that adopt AI early and grow with it, to your point, that it’s still developing, are going to be so far ahead of their competitors? Do you think it’s something that you could catch up and not use down the road when perhaps there’s more perfection in the systems?

You go back to Malcolm Gladwell, hours of practice, and how you get better at things. You have to be learning it constantly. I’m in the middle of this with a great team of AI engineers. It’s a constant learning experience. Sometimes, I feel like I’m moving too slowly. You have to be learning this every single day. This needs to be part of your motion.

Certain jobs won’t impact you as much, but it’s going to allow you to lower your costs a lot in the future. Companies with 5 to 10 people are going to be able to grow revenue to numbers you wouldn’t even believe. I use AI for a lot of different things. Number one, we help bring in leads. It brings in a good 75% of our leads. We use paid advertising. We use our own product, and it works.

The second thing is you can go have it put together strategy and documents. That first 10%, you are instructing at what you want to do. There are some functions that I don’t do all the time. I use AI to help build that baseline without having to pay an expensive consultant a lot of money to do it for me. Right there, you’re saving potentially tens of thousands of dollars by working with AI. You’re learning a lot from using it, but it is saving you time and money.

You're saving potentially tens of thousands of dollars by working with AI and just making sure you're learning a lot from using it. Share on X

Let’s talk about Omneky. This is a company that you founded many years ago.

I’m a cofounder. I joined in 2021. It was founded in 2018 by Hikari Senju. He graduated from Harvard. He exited his first business which was in education technology. He knew generative AI was going to get good enough and data would be the input, which is still the thesis by everyone. Data is the key to moving fast with AI. That’s when he launched Omneky.

The first customers in 2020 primarily focused on ads where we collect data and insights, and then we plug that into higher performing creative. With the advancements in generative AI, it is becoming a reality where it’s a completely scalable process and personalization is coming closer. In the old days, to broadcast one ad would reach millions. There was a narrowcast with a little bit more narrow advertising. Now, you’re able to move much faster. It’s going to take potentially hundreds of different messages, images, and concepts to reach your customers in all the different places they are. That’s what we do.

Let’s bring it down to our audience. Most of them are in network marketing. Some have other businesses. Some are in financial services, real estate, etc. It has anything to do with money. If you tune in to my show, you’re probably trying to make more money, which everybody is even if you don’t tune in to my show. You should tune in to my show because you might learn how to make some money.

Let’s talk about this. In April 2024, I will be 41 years I’ve been in network marketing as a business. I know some of my colleagues that tune in to the show religiously, it is the same thing. They’re old-timers. We’ve all earned the gray hair, so to speak. We also realized that there’s reinvention in business. I can’t do what I did in 1983. I can’t reach it. I’ve got an old cassette tape sitting on my desk.

When I launched a company that I’m in back in 1996, I put together a cassette tape that I used to mail out. You lived here in Texas. Parker Road in Plano used to be a big production house of cassette tapes. I’d go in and order 10,000 at a time. I’d buy them and I’d stick them in bubble envelopes. I’d buy mailing lists, go to the post office, mail them out, and hope that people could hear them.

If did that now, somebody like my son, for example, who found that tape in the garage a few years ago and asked me what it was, I thought he was asking me about the contents. He was asking me what it was physically. He was like, “What does this thing do? What’s on this? Should I throw it out?” You’re probably old enough to remember them, but I’m sure you probably never listened to a cassette.

I did.

That was how we marketed many years ago. That was cool. You got a tape in the mail, threw it in your, car stereo, and listened to it. Everything has evolved. If you’re an old dog tuning in to the show, you know that things are evolving. You can’t do what you did even a few years ago because the business has changed. The consumer has changed. The consumer has gotten smarter. The consumer is looking to be marketed to.

I’d love your response to this. They’re looking to be marketed in a contemporary fashion. If you sent them that cassette tape, they may know where a cassette tape goes, but they don’t have a cassette layer. They’d have to go buy one, for example. It wouldn’t be a great way to build a business. A great way to build a business is by utilizing all of these internet abilities that we all have. We’ve all got our cell phones and everything else. Whether you’re 62, 42, 22, or 82, we’ve all got the ability to use technology.

I’m saying all that to say this. I’m going to ask you a question. How can Omneky, your company, help some of these people like myself know that it’s out there, know that the technology is needed, and know that the consumer wants to be marketed to in that way, and maybe not all of them but some of them, that they’re missing because they’re marketing to them with last year or last decade’s technology? How can you guys help? 

We are a direct plug into teams. We are that partner platform that plugs directly into teams. We do it all on our platform from analyzing the data to delivering content every single week that uses the latest technologies. The other thing you could do though is you can ask a lot of these AI applications as well, “What are some other ways I should reach my customers? This is the way I was doing it before. These are my goals. These are my customers. What are other ways I should be reaching my customers today?” AI will help you brainstorm a bunch of new ways to take it.

I didn’t use cassette tapes. I sent CDs in my early days. I also did handwritten cards, which I still do a lot of times because that’s a great differentiation. Personalized marketing is getting to that point where like you were mailing a cassette tape, they are going to see that wherever they are digitally. That’s going to be more personalized. At some point, it’s going to be able to say your name. It’s going to say, “John, this is what we do. This is why you need it. Click here and come set up a time to talk to me.” It’s going to be anywhere they are.

We were discussing Minority Report, an old movie with Tom Cruise, where he’s walking around. He has all these different ads wherever he is on all these walls that are talking to him. We’re not that far away from that part. We’re in the early stages of it. It’s going to be more pulling customers in by them seeing things that they want to see. We pull them in, and then the sales process changes. How do I move them from our perspective?

In leading sales teams a lot for many years, we used to have outbound motion ask the customer a bunch of questions, try to get as much data as they can, and then it’s follow-up. It’s a combination of sharing how we can help them grow their business and then targeting and retargeting them with different digital mediums like digital ads or organic content. It’s them coming back to you more or less versus the old days of an outbound motion. You can reach millions with a lot of these digital tools versus back in the day when we’d be picking up the phone or emailing one by one.

Leaving Nothing To Chance | Omneky | Matt Swalley

Omneky: You can reach millions with a lot of these digital tools versus back in the day.

 

I’ve seen a transition here in the last couple of years. For example, you get on Facebook and you see the reels or things that people. I don’t even think most of them are 30 seconds. I don’t even know if they make any sense because sometimes, it starts and it stops. It’s like, “What was the message? I didn’t get it.” Sometimes, the message is very clear. Using things like that as an example, with AI, how is that going to incorporate or how is it incorporating video?

There are a number of different ways we look at video. One is you have a bunch of potential. You could record a video of yourself in what they call BeReal, which is a 30-minute or 1-hour-long clip. What technology can do in AI is it can cut it into a bunch of super clips. You would go test a whole bunch of different multi-variate tests or a bunch of short snippets and figure out which ones are leading to the most clicks or the most lead conversions. That’s what you do.

Where technology can go is you could go test 5 or 10 of these at 1 time versus before, you might be testing 1. You don’t get learnings. Maybe they’re not clicking on it. Even minor changes in stuff on these platforms can increase performance, like changing the music or changing a couple of words or colors. It can magnify results. You have to be constantly doing what they call multi-variate testing. That’s what AI enables.

That’s interesting. Is this an expensive process, or is it like everything else with technology? It started here and it’s already coming down to fit the consumability.

For small businesses, it’s not expensive because all these tools are low-cost if you’re using them yourself to build things. Omneky is a complete plug into your team. We focus a little bit more on larger and small businesses, mid-market and enterprise. Our platform does everything from analytics to generating finished creatives. We’re competitively priced for what we do, but we bring a huge value. It’s not incredibly expensive for people who want to go test it. It’s very low cost, a lot of these technologies, or even free.

AI brings a huge value, but it's not incredibly expensive for people to test it. It's very low cost, and many technologies are even free. Share on X

That’s what’s been interesting to me. Tell me your thoughts on this. If we go back to the cassette tape and mail them out, that was about $3 by the time you bought the envelope, paid for the tape, stuck it in the mail, and paid for a mailing list. Maybe it was more, but let’s call it $3. That was expensive. Let’s face it. Most of those things either didn’t get delivered or wound up in the trash, or the cassette tape got broken by the time the person got it so they couldn’t listen to it. You had to mail them another one, so you’re up to $6. You don’t even know if the person was interested or not.

Do you want to know what my favorite line was when someone asked to send me information? They’d say, “Send me information.” I’d say, “What size is your trash can?” and then I’d say, “I’ll send you that size information.”

Exactly. We were marketing to one person at a time, which we still are. At the end of the day, you’re still trying to reach somebody who says, “I like what Matt’s selling. I’m going to buy it,” or, “I like what Matt’s selling but I’m not going to buy it,” or, “I like what Matt’s selling but I can’t afford it right now. Maybe I can afford it in three months.” At the end of the day, people are still people. That’s the 10% you refer to, the human factor. It’s still a human being saying, “Should I or Should I not purchase whatever this gadget is that I’m going to purchase?”

It seems like it has morphed where you can hit a lot more numbers for a lot less money. You still have to be willing to make an investment in something. You can’t do it for free. You still have to be able to say, “Let me monetize this so that I’m going to hit X amount of bodies,” knowing that there’s going to be a funnel system that goes from here to here. There are only so many that are interested and only so many that are ultimately buyers of whatever we’re selling. Is that a correct assessment of what AI is going to lead us to?

Yeah. It’s going to lower the cost of content and production to very low. You have to have a complimentary strategy across your different lead generation. You have to be using organic email. Paid is where we are in. People say, “Paid advertising is not working for me.” You can learn a lot from that data. If you’re getting a bunch of people seeing what you do or your value prop and it’s not working, there’s a good chance if you’re doing it in a more focused manner that it’s not going to work either.

Imagine. You might be spending money on people seeing this and it’s not working. That means you need to adjust your value prop or change the way you’re telling your story. That’s going to be very valuable information that you can use in your other events materials or other avenues that you wouldn’t have known about without reaching more people.

The cost has come down. You still have to spend money. Can somebody start a business? I’m going to start a business here in Richardson, Texas I’m going to sell any of the stuff that’s on my desk here. I have all kinds of stuff on my desk. I’m going to sell eyeglasses. There are big eyeglass manufacturers in the world, but I want to start because I have a novel idea of what I want to do with glasses. I want to start that business.

Give me a ramp-up strategy using AI with, in that case, a commoditized product. It’s already out there. There’s nothing unique about it, but I’m going to make mine a little different. They’re going to be different enough. There’s going to be a pitch of why mine are better than these existing manufacturers. Give me an idea. How does somebody do that? 

First, I would ask AI, “What are my first steps to incorporating this business? It’s a glasses business.” It’s going to give you all the steps. I’d ask, “How do I go get my business license? How do I do this?” That’s easy. I’d ask, “What are the first steps I need to do to go to market?” It’s going to say, “Set up your social media account. Set up your website. Set up your landing page.” AI will do your landing page for you. Right away, what’s your value prop? Upload a couple of images of your glasses. You’re going to say, “What differentiates my glasses company from the others?” It’s going to do it all for you. The landing page is done.

The next thing is, “How am I going to go get people to see if this is valuable or not?” That’s where tools like Omneky keep coming in where you have finished ad creatives for your business with your story that you believe is the value prop that’s different. Right away, you go test that on paid advertising. You want to do a couple thousand as a test in a month. You’re going to see is this valuable? Are people clicking on it? Are they submitting their email address? Are they going to buy this? Right there, those are your initial stages. AI can do a lot of the heavy lifting that you would’ve had to spend weeks on to go speak with the lawyers and speak with all these other areas.

It speeds up the process considerably.

It speeds it up very quickly. Any challenge you have, you can go ask, “Give me a baseline on what I should be doing in this area.” It’s going to give you some consulting on it for little to no cost.

From an entrepreneurial standpoint, this is a lethal weapon. Anybody who wants to start or grow a business needs to be on AI. That’s safe to say.

I have some friends that think of potential eCommerce businesses and stuff. I’m like, “This is what you need to do.” They’re moving fast over there. They’re starting up a company with only themselves as the resource that doesn’t have that knowledge of starting businesses in the past.

Unbelievable. I love it because I love entrepreneurship as you and our audience do. What’s going to build or rebuild the American economy is new business.

That’s right.

Take the old business and fix it and take the new business and create it. That’s what AI’s going to do. I want to make sure that you get some business out of this. For our people, keep in mind most of them are small-scale. Most of them have distributorships. They’re part-time and making some extra money. Most of the people who tune in to our show aggressively want to grow. They take the time every week to read about people like you and I talk to each other and say, “What idea can I glean from that?”

How would they contact Omneky? What services can you offer? Let’s keep it in the direct selling realm. The other businesses can figure it out. You described what you can do for them, but are there small packages that a small network marketing person can invest in and say, “Let me try this out.” Do you guys help them through the process? How would that work?

By the time this episode has launched, we have a new product that is great for testing with technology. You’ll find us at Omneky.com. You can schedule a demo. In the note, you could put Leave Nothing to Chance on there so we know you came from this show. Otherwise, you can reach out to me at Matt@Omneky.com or connect with me on LinkedIn and send me a note.

In closing, first of all, thank you for your time. This has been fascinating. I know it’s a work in progress. We can talk a year from now and it probably is going to change a hundredfold from where it is. It’s such a fascinating subject. I went to a church party, and what are we talking about? AI. I go to the gym. The guys I lift with, what are we talking about? AI. Everywhere you go, everybody’s saying, “We know it’s out there. We know we got to use it.” In closing, do you have any thoughts or suggestions for our audience?

I will leave it as if you’re not using it, start testing the free applications a couple of times a week. Subscribe to a couple of technology newsletters. Spend an hour or two a week figuring out how it works and how to prompt. It’s going to pay huge dividends for you in your future business opportunities.

Thank you so much for being on.

Thank you so much for having me.

 

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