Watch the episode here
Listen to the podcast here
Applying The Knowledge With Peter Debono
It is my privilege and great opportunity to welcome a gentleman with a tremendous amount of experience in network marketing to the show all the way from Guadalajara, Mexico, Mr. Peter DeBono. Peter, how are you?
I’m very good, John. Thanks very much. How are you doing?
I’m great. Peter, you’ve been in the industry a long time. How many years and when did you get started?
I got started in 1988 so it’s been years since I got involved in network marketing.
You’re a student of self-development like any good long-term leader. That’s part of what we do. What was the first book that you tripped across, somebody gave it to you or however you found it? What was the first one that gave you that lightning bolt moment where you said, “Wow?”
That would be Think and Grow Rich by Napoleon Hill. When I got involved in the industry, I was fortunate enough to have a mentor. My upline was an individual who had been in the industry already for some years and had experienced success. The first thing he said was, “You’ve got to read and study this book.” It was Think and Grow Rich by Napoleon Hill.
I was 21 years old at the time. I was in university studying computer science. I’d always had that entrepreneurial spirit. I’d always wanted to be my own boss. Whilst I was studying, I was also working with a large computer company as a student on a co-op basis and that’s when I first came across network marketing. When my mentor gave me this personal development book, Think and Grow Rich, I came to realize that through my traditional education, I hadn’t learned much. In reading this personal development book, my eyes opened. The clouds parted and the sun came down.
I realized that, in terms of life skills, there was a lot more to be learned than what traditional education provides. I got to admit, when I first started reading Think and Grow Rich, it was a little difficult to follow. It was written in 1927, something to that effect but I was able to utilize a lot of its teachings right away. I was then introduced to another individual by the name of Bob Proctor from Toronto. I was living in Toronto at the time. He had written a book called You Were Born Rich. Bob had been studying Think and Grow Rich since the ‘60s. He wrote a book to simplify the concepts and help people understand the concepts in Think and Grow Rich. He had named his book You Were Born Rich. That’s where I started cutting my teeth in personal development. That helped me develop my network marketing business beyond any shadow of a doubt.It's imperative to have integrity in all things for long-term success. Click To Tweet
I love that you started with Think and Grow Rich. I interviewed Ben Gay III. He was the last protégé of Dr. Hill. Ben was 27 and he was running a very large network marketing company. This was way back in the 1960s. The company owner said, “I’m going to hire a mentor and friend for you.” It turned out to be Napoleon Hill who was in his 80s. I asked Ben, “Two years you spent with Napoleon Hill. What didn’t you learn?”
Ben is a remarkable human being. I hope to book the closures and all. What I do, Peter is I interview great people like yourself, Ben and all these guys. I make these little yellow sticky notes and I made a note. Let me throw this at you. Of all the things that Dr. Hill taught you, if you had to summarize them, you said there were three things. I love your response. I’ll throw out the word. You’d throw out your response. Number one, integrity in all things.
That’s the basis of having long-term success. When you are operating from a position of service to serve others and you truly are focused on what others would to like accomplish and you have that integrity where your business is a service then you’re going to have long-term success. It’s imperative in my opinion to have integrity in all things for that long-term success.
You got to put the blinders on. When you’re focusing on what you want and when you’re able to define it in a crystal clear fashion, when you’re able to create that high definition image in your mind’s eye of how you would like your life to be and you’re able to focus on an activity that’s going to provide that service you were talking about then you’re going to reach your goals. You’re going to live your dreams. Focus is necessary. If you’re distracted and dispersed, you can be a jack of all trades and a master of none so focus.
Without action, nothing happens. Dr. Hill talks about this in Think and Grow Rich. Knowledge is not power. The old saying is knowledge is power but in reality, it’s the application of knowledge that’s power. You can know everything and do nothing. That’s not going to bring power into your life so you do have to gain the knowledge. There’s no question about that but then you have to apply it. If you don’t take action and don’t apply what you’ve learned, you’re going to remain in the situation that you’re currently in and nothing’s going to happen.
You’ve read the latest book that I wrote with Foster Owusu, Leave Nothing to Chance. There are a lot of principles in there. Is there one that you got excited about when you read it?
It goes right in with my way of thinking and that’s principle number ten. Train yourself to think the way that successful people think and think and grow rich. It means think rich to grow rich. That principle hit home because it’s been a principle since the beginning of my network marketing and business career that I have applied in my life.
In that chapter, you talk about, “How successful people in a way are the biggest failures.” It means that successful people have had more failures in their life than unsuccessful people have. Why? It’s because they have gone for it, applied themselves, taken some risks and took action. It hasn’t worked out a lot more than it has worked out. You see the difference is a successful person doesn’t look at it as a failure.
A failure is when you have a setback and you quit but if you have a setback, learn from it, adjust, go forward and try again then John Maxwell says it best, “Sometimes you win, sometimes you learn.” You never fail, as long as you’re analyzing what you did, you figure out what you need to adjust and then you go forward, go and do it again. A lot of people, unfortunately, get a setback and instead of adjusting, moving forward and learning from it, they quit. In essence, that is what a failure is but a successful person doesn’t look at it that way. It’s a mindset.
You talk about in your chapter as well, studying success. That’s so important. I would advise everybody to find a mentor. Don’t just study successful people. That’s very important. Find people that have accomplished the things that you want to accomplish in your life and study what they’ve done on a consistent basis. Also, find yourself a mentor to accomplish the things that you want to accomplish in your life so that you have somebody that can consistently coach, hold you accountable, help you make those adjustments and get better.
Tony Robbins talks about the razor’s edge. When you’re fine-tuning, it’s just a small degree of refinement and adjustment that makes the biggest difference. Whether you’re talking about the path of an airplane, you adjusted a couple of degrees. As it goes out, at the end of the day, the difference is huge or in a golf swing. You adjust your golf swing that little bit and it makes a world of difference. That 2% counts in the long run for 100%. You got to find yourself a mentor and have that mindset.
Another thing that I learned in Think and Grow Rich in terms of mindset is a couple of tools. The first one was affirmations. Napoleon Hill dedicates a whole chapter to how to create and utilize affirmations to help your mindset and think of things in a certain way. I like the fact that Tony Robbins takes it a step further. He calls them incantations. Don’t just talk but involve your entire body when you’re doing your affirmations because that physiology, as well as the thoughts and the sound will make it all more solid, embed it deeper and create that much more solid mindset. When I read Think and Grow Rich, I made my list of fifteen affirmations to help me create my mindset.
When I got involved in the industry, I was 21 years old, John. As a student, I didn’t have a lot of credibility. I knew that if I wanted to build a successful network marketing business, I was going to have to sponsor people that were twice or three times my age and professionals. If I wanted to build a serious business, I’m going to need to have serious people. Here I am, a 21-year-old kid, just getting started in my business life. I didn’t have much credibility so I had that fear in my psyche. I had that hesitancy thinking, “Why would these people twice and three times my age and professionals listen to me?” I created some affirmations to counteract that.
Speaking with people and professionals twice my age empowers me. People and professionals twice my age listen intently to all the words coming out of my mouth. I have professionals twice my age in my network marketing business those types of affirmations. I would repeat them and it was very quick. Within a couple of months, I started recruiting people twice my age, professionals and lawyers. I got invited to speak at a Master’s university class about business and network marketing by a couple of professors up in Toronto at York University. I was stunned. I went from being fearful of speaking with professionals twice my age to being invited by our professor twice my age to speak at a Master’s, not just Bachelor’s but MBA class about network marketing. It was incredible.Focus is necessary. If you're distracted and dispersed, you can be a jack of all trades and a master of none. Click To Tweet
Beyond that, what I learned a little while later to help that mindset, which you talk a lot about in this principle was the vision board. When I learned about the vision board, it brought everything together and it made so much sense because they say an image is worth 1,000 words. If you have 100 images representing your goals and dreams and you have them on a board in front of you, you have 100,000 words of your goals and dreams that you can absorb in a glance. It’s like you’re reading a book of goals instantly. I made a vision board. I still have that first vision board that I made. Eighty-five percent of the images on that vision board have become a reality in my life and then I reinforce it with the affirmation to set in that mindset, to think like a successful person, to solidify and have a crystal clear high definition image of how successful people think and what I want in my life.
That was an affirmation saying that I absorb all the images in my vision board down to the depths of my heart with every glance. I would repeat that affirmation as well as have my vision board and it just accelerated the process. These are two tools that will help a person create that mindset. That’s so important to train themselves how to think the way a successful person thinks. You have to have that passion as Foster talks about. I love what Tony Robbins says, “Discipline doesn’t really work because if you have to discipline yourself to do something over and over again, it means you have to put an effort into getting yourself to do the things you need to do to be successful in your business.”
If you have passion, you don’t need discipline. Why? It’s because it’s a passion. You automatically want to get up in the morning, make those calls and do the productive things you need to do to have your business succeed. Passion is imperative because passion pulls you toward your goal, whereas discipline, you’re pushing discipline. “I got to make myself do this and that.” Passion is much more powerful. If you can develop that passion and be passionate about your dreams and goals, you’re going to be pulled toward them. I love that chapter. You did a terrific job, John.
Thank you. I love everything you said but I wanted this for the audience’s sake especially the young people. I have a son that is getting started in life and self-development. He’s read a number of things I’ve given him to read. I haven’t given him any of my books to read, by the way. I’ve given him the classics. The Greatest Salesman in the World, for example. I keep telling him, “When you write things down and you stick them in your wallet, they will manifest themselves better. Same with the vision board.” I don’t know why but there’s some link between writing it down, committing it to paper, to a vision board or both, even better idea which sounds like you did. The fact that here you are, years in the industry, 85% of what you imagined as a 21-year-old kid, you’ve lived and you have 15%. You’ll get there. You got plenty of time. I love it because it illustrates that point. Don’t just think it. Commit to it on paper and somehow the universe takes care of this thing.
It’s all about creating that crystal clear high definition image of how you want to have your life and to crystallize what your dreams are. The universe doesn’t know the difference between a material object and a thought. They’re both energies. When you’re able to write things down, have those images and you’re able to crystallize those images, the universe sees that thing that you’re crystallizing and because it doesn’t know the difference between that thought and the material, it’s going to help you manifest that thought into a material item. If you write it down or have the image, what you’re doing is creating that mindset. You’re setting your mind on it to have that high definition, crystal clear. You have to be able to taste, smell and live it.
That’s why if you want to get that car, go to the dealership. Drive the car because then you’re creating that image and object in your mind’s eye and the universe will have no choice but to manifest it. You will attract the things you need to make that object to physical reality in your life. It will be a magnet that’ll come to you. You have to believe this. That’s another thing you spoke about in that principle. Foster mentions that belief. You have to believe it with every fiber of your being in order for it to manifest. You have to believe that image in your mind’s eye. That’s terrific that your son is looking to get involved. That’s fantastic. To have a mentor such as yourself, what an advantage.
The funny part is I’m taking advantage of my mentors. I’m introducing him to my mentors and say, “Let them tell him.” You know how it is with kids. “Dad doesn’t know anything but dad’s friends are smart.” Let me ask you another question, Peter, along the lines of self-development. Let’s say, they come to your house in Guadalajara and say, “We are sending you to this beautiful island by yourself, maybe you take your wife. That’s up to you. Let’s assume you take your wife. There’s plenty of food, water, sustenance and shelter. You don’t have to worry about any of that but we’ve got to limit you in what you’re going to bring. You’re limited to your Holy Bible if you’re so inclined and only three books that you can bring.” What would those three books be?
The objective I would imagine is time to better yourself. We talked about Think and Grow Rich so that’s definitely but let’s talk about three other books that are incredible. I was introduced to The Science of Getting Rich after Think and Grow Rich. It was written prior to Think and Grow Rich. It was written in 1906 by Wallace D. Wattles. It’s a book that’s only an inch thick but it’s ten miles deep. It goes hand-in-hand with the principles that Napoleon Hill taught.
The Science of Getting Rich, if you’re able to master that book as well, it’s practical. It gives you tasks, a mindset, a way of thinking and things to apply. You mentioned the other one, The Greatest Salesman in the World, Og Mandino. I’ll take that. The ten scrolls. It’s a fantastic book and entertaining to read. It’s a pleasure. It’s very enjoyable to read. I’ll take Leave Nothing to Chance by John Solleder and Foster.
I like that. There is a lot. It is funny because of the way my mind works, all of this is progressive going back to Wattles, Hill, Jim Rohn, Og and all my other mentor’s talk through the years.
We got to give a shout-out to John Maxwell. He’s unbelievable and the 21 principles of leadership.
That lid example that he uses. If you don’t know what we’re talking about, go and buy the book and understand about raising the lid because it’s a simple metaphor and makes so much sense. Tony Robbins, of course. I was at a thing with him somewhere in California and he talked about CANI, Constant and Never Ending Improvement and The Past Does Not Equal the Future. He said, “These are life skills. You apply it to multilevel but multilevel is not your whole life. It’s just part of what you do to make money. At the end of the day, your life is much bigger than that.” These are all life skills that Peter is talking about. We’re referencing some great authors.
Let’s get into a little segue though. We’re living in interesting times as I don’t need to tell you or anybody reading. We all thought this pandemic thing would be in the rearview mirror. Unfortunately, as we speak, it’s not. Hopefully, it will be soon but because of that it’s thrown people a monkey wrench in their lives, financially at the least. Health-wise, unfortunately, is a bigger thing but certainly financially.
Let me give you an example and I love your response to this. Let’s say that there’s a 25-year-old young man. He’s gone to school, done his job, got good grades, went and got his college education, worked hard, borrowed the money, did his homework, did everything he needed to do, graduated, started his career here a couple of years back doing whatever, working his way up the food chain and all of a sudden, door slams in his face opportunity-wise because of the circumstance.
His dad on the other end of the spectrum let’s say is about 60. That dad was maybe a successful manager in somebody else’s business, doing well, starting to look at, “I’m going to be putting my feet up soon and hit more golf balls, catching more fish or doing whatever.” All of a sudden, the door slammed on him. They both might be working but probably not making a level of income that they had previous to the pandemic.
They get together. Maybe they’re having lunch and then they say, “Peter DeBono has been in that network marketing stuff for decades. He’s been successful. He lives down the street. Let’s go knock on his door and ask him for his guidance as to why we should for the first time consider network marketing. We’ve heard of it before but we’ve always rejected it. We were always doing whatever we were doing and having reasonable success so we wouldn’t consider it but now we’re considering it.” Why now, Peter, for that 25-year-old and that 60-year-old? The pandemic has driven so many people to look at our industry. What guidance would you give those people if they’re sitting in front of you in your office there?Successful people have had more failures in their life than unsuccessful people have because they took risks and actions. Click To Tweet
It’s a blessing in disguise is what I would say. Our industry of network marketing is countercyclical. When traditional economy is in a downturn, our network marketing industry grows. It makes perfect sense because people are looking for other options. To the young man, I can use myself as an example. I was 21 years old when I got started in my network marketing business. I started part-time. Then I decided to leave my studies, left the company I was working with and went full-time. I can speak with the son heart to heart and say, “I was there. I was fortunate to recognize early on that this is a viable career. This is a business that you can build, that you can leave to your children and grandkids. This can be multi-generational.” To his father, the same is true.
The great thing about this industry is it doesn’t discriminate. It doesn’t matter what age, race and gender you are and what education you have. Anybody who has three characteristics can be successful in our industry. That’s all they need. You need to have a burning desire and passion to succeed. You have to be willing to learn because certainly there is a certain way that we build our business. The network marketing model has a system and it is based on systems. You have to be willing to learn that system and put in the effort.
You could say willing to work but to me, work is doing things you don’t enjoy doing that equates to work. When you love what you’re doing, you’re putting in an effort and you do have to put in that effort. If you’re willing to put in that effort and follow that system, you have those three characteristics, that burning desire to succeed, that willingness to learn, that willingness to put in the effort and follow the system. You can succeed whether you’re 60, 25 or 80. I know of an individual who is 78 years old living in a trailer park when he was introduced to a particular opportunity in the late ‘90s and he became a multimillionaire at 78 years old. He became the top distributor for this particular company and was earning millions of dollars. There’s no age discrimination.
Why now? The industry is so much easier. We have been on the right side of the evolution of technology. A lot of businesses have benefited from the evolution of technology but I think our business is one of the businesses that has benefited the most. When I first got started and you got started the industry as well, John, back in the ‘80s and earlier, what did we have? I remembered the most technological, incredible thing that we had was the fax machine that came out. We can send a page of information from here to the other side of the country in twenty minutes rather than sending it via courier or what have you compare it to now.
We have the world at our feet in terms of technology. We communicate in an instant videos, documents, whatever it is we need, connections on video conferencing. We didn’t have any of this. We didn’t even have cell phones when we got started. My first cell phone was a brick. I was spending and I’m sure you were too, $1,800 a month on my phone bill. Now I pay $15 a month to have 1,000 minutes to call anywhere in North America and a couple of gigabytes of data. There are a lot of advantages. Thanks to technology. Our business hasn’t changed. The tools have changed. These are tools. We still do the same thing but we have the tools at our disposal to be able to build our business quickly.
Why network marketing? Number one, thanks to the pandemic. A lot of people are looking for an alternative. They’re looking for another option. Everybody’s had to stay home. We have a home-based business. We have the technology to help us build our business from home in a very effective manner. There’s no discrimination in our industry. It doesn’t matter who you are. If you’re willing to have that desire, learn and put in the effort, you too can experience the success that other people are succeeding. That would be my explanation to them as to why they need to be a part of our industry. As Eric Worre loves to say, “That’s a stone cold fact that we’ve got a better way.” I agree with that 100%. percent.
I remember those phones. I bought my first one in Montreal in about 1986. It was like a walkie-talkie. They used to use in the military. You carried it around and your one bicep got bigger than the other because it’s the same arm all the time. I tell my kids that. They just look at you like, “What are you talking about?” We used to dial the phone. It was 100 dials a day. It’s funny you say that because I think of Zoom and the engineers behind Zoom. They created this for our industry. They may not have even been thinking of us. They were probably thinking of Fortune 500 and that sort of thing but talk about fitting our business as a perfect tool. There’s others that are coming along that are equally good but I’m a Zoom fan at this point.
You’ve had tremendous success. I’m familiar with one organization that you built where you’ve got over 500,000 people in one organization for one good contact. You know how to make good contacts and you also know how to more importantly show those good contacts how to get off to a fast start. Talk about that a little bit. You’ve been doing this a long time. You’ve had tremendous personal success but more importantly, you’ve had success where you’ve blessed other people with your knowledge. What is it that you do with them to get them started so that first whether it’s 30, 60 or 90 days they see ink striking paper, money going to the bank and this success that says, “I can do this.” They gain that confidence that you want them to gain.
You hit something right in the head with the confidence. The first thing you need to do when you have somebody who wants to join your business is you sponsor them. Responsibility is that word sponsor. You have a responsibility to help and teach that person. The reason I left the corporate world to get into our industry was the fact that the only way to advance in our industry and your network marketing business is to help others advance. If you help others succeed, you will succeed. Help enough people get what they want, you’ll get much more than you’ve ever dreamt of.
When you have somebody who’s looking to join your business, the first thing you need to do is sit down with them. It could be on a video conference and find out what it is they want. That’s so key. People aren’t a peg that you’re trying to fit into your square, circle or what have you. What you’re trying to do is find out what that person wants and fit them into their own cubbyhole, goals and dreams. You’ve got to speak to the person and find out what it is that they’re looking for. You have to help them make sure that things are realistic. If they say they want to earn $2,000 a month, for instance, you have to ask them, “How much time do you have to commit in order to earn that $2,000 per month? What would be the obstacles you think that would prevent you from putting in those hours to your business every week?”
Sit down with the person and help them see what it is they want to accomplish by when. Set dates. See what commitment they can make and help them identify the obstacles that may prevent them. If they can identify those obstacles right away, they’re going to be able to jump over those obstacles as they appear. They’re not going to be a surprise so have that person start thinking about these key issues. That would be the first thing. Make sure that their goals and their commitments are in line. Somebody says to you, “I want to make $10,000 a week but I’ve got two hours a week to put into the business.” That’s not realistic. This is a real business. You have to put in the real effort. Help your person identify what it is they wish to accomplish and what it is that they have to invest in terms of time and energy into achieving and accomplishing what it is they’re looking to get done. That’s the first thing. It’s incredibly important that they get clear on what they want.
Number two, it doesn’t take a lot of time, help them prepare to get their business off the ground. In our industry, that primarily involves a list of contacts. Who is it that we’re going to speak to? It’s not good enough to say, “I got my list of contacts on my phone.” I encourage people to empty that onto paper. There’s something magical when you’re writing and when you’re transferring those contacts from your phone onto paper. It helps you think as well of other people. As you’re writing that person’s name then you go, “He had a cousin. What was his name?” It helps you expand that but at least get a list of 100 people on paper and then I get them to categorize that list.
There are a lot of different ways to categorize. People can get complicated. I keep it simple. There’s only two categories of people on that list. The first category are people who like business and the second category are people who are scared of business. Those are the only two categories that matter because that’s going to define how they will approach their contacts. If the person has had a business in the past, currently has a business, has always talked about how they would like to have a business or possibly they have network marketing experience, those that have a little N next to their name, you’re going to speak with those people about your product and your business opportunities simultaneously because they’re going to be open to listening to an opportunity.
The rest of the people on the list are people who are scared of the idea of starting a business. You don’t want to approach them with the opportunity right away because you’ll probably scare them off. With those people, first introduce them to your product. You have a product of value. It’s going to bring value into their lives, present your product to those people.
When they are satisfied customers, they’re enjoying your product and they see the value in that product, you can start to speak to them about how would you like to receive your product for free? That’s a segue into speaking to them about the opportunity. Although they’re scared of the idea of starting a business but they love a product and they say, “I can share this product. I’m getting great results on it myself,” you ease them in. The next thing you know, they start recommending a few people and start learning more about the business. Suddenly, they’re not scared of the idea of starting your own business.
I get my new person to get them off to a fast start, to make that list and then categorize that list into those two categories. That’s the only two you need. The most successful people on that list, make sure that you have the help of your upline or sponsor with you in communicating and contacting, those particularly most successful people on the list, the top ten. That’s imperative.Analyze what you did, figure out what you need to adjust, and then go forward and go again. Click To Tweet
What I would do then is help that new person learn how to invite to make those contacts. It’s important that that person has an idea of how to invite effectively without scaring the person and coming across as annoying. There are ways to invite that’s very lowkey and agreeable. I would teach my new person and I would help practice with that new person some invitations. I would record that person making some invitations. The best way to sharpen your invitation skills is to record yourself inviting people. Then listen and say to yourself, “If I was inviting me, would I say yes or no? Would I show up to that presentation?” The invitation is only to make the appointment. It’s not to sell the business. It’s just to make the appointment to evaluate the business. I would help that person get an idea on how to invite the people on that list.
From there, I’d like to organize what I call a springboard event. It could be a virtual springboard event where this person is going to invite some of his closest contacts onto a Zoom and we’re going to speak about the products, opportunity and company. A springboard event to get that person to spring their business into action because without action, nothing’s going to happen.
From that springboard event, you’re going to have offspring events. You’re going to have some people that attended that event who are going to want to start sharing with their contacts so then make sure you’re identifying those people and help them prepare their business to have those offspring events and get the person rolling. To get off to a fast start, it’s all about action and it all depends on what that person wishes to accomplish. You put a game and action plan together based on what that person wants to accomplish. If that person wants to do something serious and get to a six-figure income in his first year, that’s going to take all out massive action and you have to put an action plan in place where that person’s going to be contacting a large number of people.
We never stopped contacting. It doesn’t matter what rank you’ve achieved in your company. The invitation is the fuel to our business. You have to always be prospecting and sponsoring new people. That is the fuel that fuels the engine of our network marketing business. That’s what you have to focus in on and help that new person get off to a fast start by inviting enough people in the proper way and then creating an event where those people are going to get a positive exposure to the information regarding your products and your opportunity.
Everything Peter shared is some of the best training you’re ever going to get from anybody in network marketing, from a guy who’s done it numerous times, number one. Secondly, that whole idea especially going back to the technology. You take your phone, film yourself and say, “Would I respond to me?” It’s that whole thing of multilevel. “Would I hire me? If I wouldn’t, why should somebody else?” Smile. You look at yourself in the mirror in the morning, hopefully you’re smiling or at least you’re somewhat happy to see yourself. That’s how you have to go across. That’s what’s Peter is saying.
A springboard event too, that is golden stuff. That is something that so many people don’t realize. They just think you’re sponsored a person and they’re going to go do all this on their own. Schedule something, get into that circle of influence, that contact capital. Help those people get those people to hear your story and the company story. This is golden stuff, Peter.
Technology can be a double-edged sword because we have social media and so on, a lot of people get into our industry and think, “I’m going to invite people and send them one message to a massive amount of people on my social media, in my WhatsApp. I’ve done my inviting.” That’s a misuse of the technology that we have. We can’t get away from the fundamentals of our industry. This is a people and relationship business. You have to develop those relationships and then you have to help people.
Your job is to share, to transmit that high definition image of what it is your business is about so that they can make an intelligent decision as to whether they see themselves in that image or not. Our job is not to convince people to join our company or to take our products. The person has to convince themselves because as Les Brown always said, “A man convinced against his will is of the same opinion still.” You’re transmitting a high definition and that’s your job. Larry Thompson talks about this. You have to be attached to the idea of being able to transmit a high definition image of what it is your product and your business is all about. Many times that requires multiple steps. It’s hard to transmit a high definition image in one shot and event. It usually takes 5 or 6 different exposures for somebody to have received enough of that image to make an intelligent decision.
We want people simply to make that intelligent decision. If we’re transmitting a distorted image, if it’s all fuzzy, you can’t make it out and they decide, “It’s not for me,” you haven’t done your job right. They’re making their decision based on a fuzzy image but if you’ve transmitted a high definition image, they know exactly what your product and your business is all about, maybe through five different exposures and they still decide, “This isn’t for me,” you’ve done your job. Don’t be attached to the result. Be attached to transmitting that high definition image enough times that you’re working a law of averages that will work in your favor and you’re going to find the people that are looking for you and an opportunity and join your business.
People get confused and they think they have to convince people to get it. No. We’re just transmitting that high definition image and that’s what you have to get good at. You do it consistently, frequently, day after day and continue to do it into the future. You have to set the example for your group. That’s what it’s all about.
It’s that old saying. You can’t say the wrong thing to the right person or the right thing to the wrong person. You just have to find your audience. That’s everything that you’re saying. This is our show. We’re always on every Tuesday on Spotify, iTunes, about 7 or 8 other networks that picked us up, fortunately. I’m the author of Leave Nothing To Chance and also a book called Moving Up 2020. Both those books are still available. All those will be available on Amazon and are also available in Spanish. Peter, it has been a privilege to interview you. I’m going to give you the last word as we close the show. Anything else that you’d like to share?
What I would say is that our industry is coming of age. It’s been proven. You can achieve your life’s dream. You can have that financial security and the time to enjoy the money that you earn by getting involved in an industry. It’s very noble because it’s based on helping others. What a way to live your life. Being successful and helping other people. You can sleep at night peacefully. You can feel proud of what you’re doing. If you’re not a part of our industry yet, it’s here. If you are a part of our industry, treat it like a profession. It’s not a hobby. It’s a business. Be professional and you will achieve beyond what you’ve ever imagined in terms of your dreams and objectives. Come on aboard.
Thank you so much, Peter. It had been a privilege and an opportunity.
You’re welcome, John. I want to thank you for your time and for the invitation. It’s a great honor and privilege to be on your show. You’re doing a great job, John. I want to thank you for what you’re doing for our industry. Thanks very much for your efforts, honesty, integrity and service.
Thank you very much.
- Peter DeBono
- Think and Grow Rich
- You Were Born Rich
- Leave Nothing to Chance
- The Greatest Salesman in the World
- The Science of Getting Rich
- Moving Up 2020
- Spotify – Leaving Nothing to Chance
- iTunes – Leaving Nothing to Chance
About Peter Debono
Entrepreneur, Businessman, Networking Professional, Public Speaker, Husband, Father & an overall nice guy!